Daktronics Selected by Alerus Center to Upgrade Marquee, Concourse Signage

Eight new LED displays installed at venue in Grand Forks

BROOKINGS, S.D. – Oct. 29, 2019 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has continued a partnership with Alerus Center in Grand Forks, North Dakota, to design, manufacture and install eight new LED displays. Four new marquee and exterior displays along with four new concourse displays were installed to connect with passersby and patrons inside the facility.

"The new video boards look fantastic," said Spectra's Danny Melise, assistant general manager of Alerus Center. "We are always looking for ways to enhance the customer experience here at Alerus Center so the ability to customize our concourse displays and even have a live feed of the University of North Dakota football games displayed in the middle is something our fans can enjoy." 

Outside the venue, two billboards featuring 10-millimeter line spacing were installed. Each measures 11 feet high by 35 feet wide. Additionally, two marquee displays featuring 8-millimeter line spacing were installed on the exterior of the building. Each measures 11 feet high by 21.5 feet high. These four displays appeal to those passing by and arriving at the venue to share upcoming events, sponsorships and other special messages.

Inside the facility, four concourse displays were installed to connect with patrons before, during and after events. Each display features 2.5-millimeter line spacing and measures 5 feet high by 20 feet wide. These are designed for up-close viewing, sometimes mere feet away from the displays, to bring additional advertising opportunities as well as engagement points to keep fans immersed in events held at the venue.

"Daktronics appreciates the opportunity to once again partner with the Alerus Center and the City of Grand Forks on these new displays," said Matt Warnke, Daktronics sales representative. "The image quality for these exterior and interior displays once again shows Daktronics' ability to provide state-of-the-art display technology with unmatched image quality. These new displays will offer the facility to digitally market their building and events in a variety of ways."

About Alerus Center

Alerus Center, a 13,500-seat arena that can accommodate 22,000 for concerts, is the home of the University of North Dakota football team. The multi-purpose arena also hosts family shows, sporting events, banquets, weddings, conventions, and trade shows. Alerus Center features 14-luxury suites and a club lounge, as well as an adjacent 160,000-sq. ft. of convention and trade-show space, including a 26,000-sq. ft. grand ballroom and 12 meeting rooms.

About Spectra

Spectra is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra's unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, and Partnerships. Learn more at SpectraExperiences.com. Follow Spectra on Facebook, Instagram, Twitter and LinkedIn.