​New Showroom Open For Business at Daktronics Headquarters in Brookings

Six narrow pixel pitch LED displays highlight the company's indoor product line

BROOKINGS, S.D. – Jan. 14, 2021 – Completed late in 2020, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has opened a 720-square-foot, state-of-the-art showroom featuring the company's latest line of indoor direct-view LED technology and control systems.

"With a very visual product, seeing is believing. We created this showroom to help our customers get a better feel for our products in an interactive, realistic setting," said Daktronics President and CEO Reece Kurtenbach. "We now have a comprehensive showcase for customers to experience the impact we can provide and can compare multiple options side by side."

Covering the walls of the showroom are six LED displays including pixel pitches of 1.2, 1.5, 1.9 and 2.5 millimeters to highlight the company's indoor LED technology capabilities. Two additional LED displays are located on a feature wall that can be reconfigured to highlight a customer's specific technology interest.

"The showroom serves as a meeting space where customers are surrounded by the technology and control capabilities to simulate how these systems would look in their venues and locations," added Kurtenbach. "We're extremely excited for this year-long process to come to fruition. Averaging more than 30 customer visits per month in 2019, this space is a valuable asset in demonstrating the difference Daktronics can create for them!"

On the back wall, LCD screens are mounted to highlight Daktronics ADFLOW solutions for delivering digital media solutions in multiple applications including retailers, convenience stores and more.

A full control room is built into the showroom to share Daktronics' control system capabilities and innovative technology developed to power LED displays in any application from airports to Times Square, from local high schools to professional sports stadiums, from houses of worship to the local business down the street and everything in between.

​About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

Also find us at:
Daktronics on Facebook Daktronics on Twitter Daktronics on YouTube

Safe Harbor Statement

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2018 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For more information contact:
Justin Ochsner
tel 605-692-0200