Learn Selling Tips & Gain Insight from Industry Professionals

Sales Expo

September 15-17, 2021

Brookings, SD

Attend our tuition-free seminar to grow your digital sign sales.

For 38 years, the Daktronics Sales Expo event has empowered sign company owners and sales staff with selling strategies and technical product knowledge on outdoor and indoor digital signage. We will work together to solve challenges in the industry. Attendees are armed with the personal connections, tools, and knowledge to overcome those scenarios.

Register for Sales Expo

Keynote Speaker: Lynne Jensen-Nelson

"Influence & Engagement: The Keys to Success"

Thursday, September 16, 2021

Influencing others is considered one of the core skills needed in every position in every successful organization. Being an effective Influencer has been proven to accelerate sales results, enhance team member development, and ultimately create a better working environment for your entire organization. 

Business strategist Lynne Jensen-Nelson will lead us through how you can exert Influence to help grow your business and reach organizational goals faster. In this session, you will:

  • Hone your strategic leadership and motivational sales techniques
  • Apply proven management methods and essential communication skills
  • Create a company culture the attracts the best customers and top industry talent

You will leave with immediately applicable skills and strategies to help you and your company handle any business challenge to stand out in a competitive marketplace.

Speaker Bio

Lynne is a nationally recognized sales leader and sought after inspirational speaker. With 20+ years of experience developing sales teams and coaching business owners, Lynne knows what it takes to win at sales. She is a fierce competitor and pushes herself and others to do their best to maximize each and every selling opportunity. Lynne founded Conversion-omics for the sole purpose of educating and inspiring groups to reach peak performance and uses keynote speaking, workshops, and business strategy coaching to transfer key lessons learned from her years of experience to organizations across the country. Learn more about Lynne and her team at www.conversion-omics.com.

Sign Design Contest

Take this opportunity to show off your favorite sign design and compete against other sign companies for the opportunity to win $250! Daktronics is offering two separate categories. Category one will feature displays 49 square feet and smaller; category two will feature signs 50 square feet and larger. Attendees can submit one design in each category.

Contest Rules

  • Design must have been installed after September 1, 2020.
  • Design must feature a Daktronics new model product.
  • One submission per category per person will be permitted.
  • All entry photos become property of Daktronics and will be used in marketing literature.
  • Deadline to submit entries is September 8, 2021.


*Sessions available for the virtual option.

Wednesday, September 15 - at Daktronics Campus

8:30 - 10:30 AM Venus Control Suite Software: Basics Training [Optional]
10:30 AM - 12:00 PM Tours: Plant and Reliability Lab [Optional]
12:30 - 1:00 PM Check-in
1:00 - 1:15 PM Welcome*
1:15 - 2:15 PM Complete Digital Solution: Sales Strategy*
2:15 - 2:30 PM Break
2:30 - 3:30 PM Venus Control Suite Software: User Experience Matters*
3:30 - 5:30 PM Daktronics Product Showcase
6:00 PM Networking Dinners: Around Brookings

Thursday, September 16 - at Daktronics Campus

8:00 - 8:15 AM Check-in
8:15 AM - 8:30 AM Welcome*
8:30 AM - 10:00 AM Keynote Lynne Jensen-Nelson
Influence & Engagement: The Keys to Success*
10:00 AM - 10:15 AM Break
10:15 AM - 11:30 AM Sales Strategies: Demos & Upgrades*
11:30 AM - 12:30 PM Lunch
12:30 - 1:45 PM Managing the Pandemic: Design & Suppliers*
1:45 - 2:30 PM Industry Trends: What’s Hot*
2:30 - 2:45 PM Break
2:45 - 4:30 PM Speed Learning: Support & Services
5:30 - 6:00 PM Social Hour: SDSU Alumni Center
6:00 - 8:00 PM Banquet and Sign Design Presentations: SDSU Alumni Center

Friday, September 17

8:30 AM - 1:00 PM Pheasant Hunt/Golf Outing [Optional]

Daktronics is committed to providing a safe and comfortable environment for all visitors. 

Daktronics Campus Guidelines

We support and encourage masks, social distancing, and contact tracing. Wearing masks was strongly encouraged by CDC in their 27 July 2021 announcement based on the increasing Delta variant cases. Masks will be available on-site. Prior to arrival, you’ll be asked to complete a self-assessment health screening.

  • Fully vaccinated individuals are encouraged to wear masks.
  • Non-vaccinated, partially vaccinated, or individuals with health concerns are required to wear masks, social distance, and contact trace.

Planning Your Visit

Before You Arrive

  • Monitor your health and watch for symptoms
  • Stay home and seek care if experiencing symptoms

While You're Here

  • Practice proper hand hygiene - hand sanitizer will be provided
  • Cover coughs and sneezes
  • Avoid touching your face
  • Masks will be provided, but not required

*The safety of our employees, customers, community, and visitors remains Daktronics overriding priority.  Daktronics monitors the current state of the pandemic and will update company guidance as needed.

All Sales Expo sessions and meals are free.  Attendees are responsible for their own travel and hotel accommodations. 

Hotel Information

Daktronics has reserved a block of rooms at the Country Inn & Suites, Hampton Inn and Comfort Suites. Call and ask for the "Daktronics Sales Expo" rate when making your reservation.

Country Inn & Suites

Phone: 605-692-3500

Rate: $75


Hampton Inn

Phone: 605-697-5232

Rate: $99


Comfort Suites

Phone: 605-692-2882

Rate: $85


Holiday Inn Express & Suites

Phone: 605-692-9060

Rate: $94


Driving Directions

Sales Expo sessions will be held at our Brookings Headquarters.

201 Daktronics Dr, Brookings, SD 57006

Airline Information

Sioux Falls Regional Airport (FSD) is the nearest airport, 50 miles from our headquarters in Brookings, SD. The airport is serviced by Frontier, Allegiant, Delta, United and American Airlines.


Sales Expo Registration

Registration is now closed. Check back soon to register for Sales Expo 2022!

Questions? Contact us!

Tara Hendricks | Convention Coordinator