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Sales Expo

September 21-23, 2022

Brookings, SD

Attend our tuition-free seminar to grow your digital sign sales.

Since 1983, the Daktronics Sales Expo event has empowered sign company owners and sales staff with selling strategies and technical product knowledge on outdoor and indoor digital signage. We will work together to solve challenges in the industry. Attendees are armed with the personal connections, tools, and knowledge to overcome those scenarios.

Learn More Register Now

Meet Our Keynote Speaker

Erik Therwanger

Erik is the founder of Think GREAT and draws from his experiences as a U.S. Marine, executive business leader, sales professional, and entrepreneur. His interactive and entertaining style engages audiences as he empowers them to open new possibilities in their personal and professional lives.

Read His Bio

The Sales Expo Experience

What to Expect




Sign Design Contest

Take this opportunity to show off your favorite sign design and compete against other sign companies for the opportunity to win $250! Daktronics is offering two separate categories. Category one will feature displays 49 square feet and smaller; category two will feature signs 50 square feet and larger. Attendees can submit one design in each category.  Entrants will present their project at the Thursday night Banquet and a live vote will determine the winners.

Contest Rules

  • Design must have been installed after September 1, 2021.
  • Design must feature a Daktronics new model product.
  • One submission per category per person will be permitted.
  • All entry photos become property of Daktronics and will be used in marketing literature.
  • Deadline to submit entries is September 16, 2022.
  • Must be a registered Sales Expo attendee to enter.


*Session is available virtually.

Wednesday, September 21 - Daktronics Campus

8:00 - 10:00 AM Venus Control Suite: The Basics Training [Optional]
10:00 - 12:00 PM  The Daktronics Difference Tour: Plant and Reliability Lab [Optional]
12:30 - 1:00 PM Check-in
1:00 - 1:20 PM Kickoff: Complete Digital Solution*
1:20 - 2:30 PM Behind the Scenes: Engineering, Sourcing, Manufacturing*
2:30 - 2:45 PM Break
2:45 - 3:15 PM What to Know: Selling Indoor Signage*
3:15 - 3:45 PM Venus Control Suite: Selling Software*
3:45 - 4:05 PM Product Introduction: Convenience Stores*
4:05 - 4:15 PM Break
4:15 - 5:30 PM Daktronics Product Showcase
6:00 PM Networking Dinners: Around Brookings

Thursday, September 22 - Daktronics Campus

8:00 - 8:15 AM Check-in
8:15 - 8:30 AM Welcome*
8:30 - 10:30 AM Keynote: Selling Thru Chaos*
10:30 - 10:45 AM Break
10:45 - 11:15 AM Daktronics Selling Methodologies*
11:15 - 11:45 AM Tips and Tricks: Peer Discussion Groups*
11:45 - 12:45 PM Lunch
12:45 - 1:30 PM Peer Panel: Why Digital?*
1:30 - 2:00 PM Digital Trends: High Schools*
2:00 - 2:30 PM Service: Effective Experiences
2:30 - 3:00 PM Partner Portal: What's New?*
3:00 - 3:20 PM Break
3:20 - 5:00 PM Speed Learning: Support and Services*
5:30 - 6:30 PM Social Hour: McCrory Gardens
6:30 - 9:00 PM Banquet and Sign Design Contest

Friday, September 23

8:30 - 1:00 PM Pheasant Hunt/Golf Outing [Optional]

All Sales Expo sessions and meals are free.  Attendees are responsible for their own travel and hotel accommodations. 

Hotel Information

Daktronics has reserved a block of rooms at the Country Inn & Suites, Hampton Inn and Comfort Suites. Call and ask for the "Daktronics Sales Expo" rate when making your reservation.

Country Inn & Suites

$75 | Phone: 605-692-3500

Hampton Inn

$99 | Phone: 605-697-5232

Holiday Inn Express & Suites

$94 | Phone: 605-692-9060

Check out for more hotel options and things to do in Brookings!

Driving Directions

Sales Expo sessions will be held at our Brookings Headquarters.

201 Daktronics Dr, Brookings, SD 57006

Airline Information

Sioux Falls Regional Airport (FSD) is the nearest airport, 50 miles from our headquarters in Brookings, SD. The airport is serviced by Frontier, Allegiant, Delta, United and American Airlines.


Sales Expo Registration

Questions? Contact us!

Tara Hendricks | Convention Coordinator