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Hone selling strategies, learn about the latest technology, and network with industry professionals.

Sales Expo

September 11-12, 2024

Brookings, SD

Attend our tuition-free seminar to grow your digital sign sales.

Since 1983, the Daktronics Sales Expo event has empowered sign company owners and sales staff with selling strategies and technical product knowledge on outdoor and indoor digital signage. Together, we solve industry challenges and address evolving customer needs. Our goal is to arm our partners with the personal connections, resources, and knowledge to succeed and grow as sign companies.

Secure Your Spot


The Sales Expo Experience

What to Expect




Sign Design Contest

Take this opportunity to show off your favorite sign design and compete against other sign companies for the opportunity to win $250! Daktronics is offering two separate categories. Category one will feature displays 49 square feet and smaller; category two will feature signs 50 square feet and larger. Attendees can submit one design in each category.  Entrants will present their project at the Thursday night Banquet and a live vote will determine the winners.

Contest Rules

  • Design must have been installed after September 1, 2023.
  • Design must feature a Daktronics new model product.
  • One submission per category per person will be permitted.
  • All entry photos become property of Daktronics and will be used in marketing literature.
  • Deadline to submit entries is September 6, 2024.
  • Please note: We will no longer accept submissions the week of Sales Expo. Any projects submitted after this date will not be considered.
  • Must be a registered Sales Expo attendee to enter.
  • Must attend Sales Expo to win.


Topics and times are subject to change. Sessions times are in Central Standard Time. 
*Session is available virtually.

Wednesday, September 11 - Daktronics Campus

Morning Optional Training and Tours
Afternoon Kickoff and Sessions
Evening Networking Dinners

Thursday, September 12 - Daktronics Campus

All Day Sessions
Evening Banquet and Sign Design Contest

Friday, September 13

Morning [Optional] Pheasant Hunt/Golf Outing


All Sales Expo sessions and meals are free.  Attendees are responsible for their own travel and hotel accommodations. 

Hotel Information

Daktronics has reserved a block of rooms at the Country Inn & Suites, Hampton Inn and Comfort Suites. Call and ask for the "Daktronics Sales Expo" rate when making your reservation.

Country Inn & Suites

$75 | Phone: 605-692-3500

Hampton Inn

Standard Room: $114 | Phone: 605-697-5232

Holiday Inn Express & Suites

Standard Room: $114 | Phone: 605-692-9060

Check out for more hotel options and things to do in Brookings!

Driving Directions

Sales Expo sessions will be held at our Brookings Headquarters.

201 Daktronics Dr, Brookings, SD 57006

Airline Information

Sioux Falls Regional Airport (FSD) is the nearest airport, 50 miles from our headquarters in Brookings, SD. The airport is serviced by Frontier, Allegiant, Delta, United and American Airlines.



To ensure a seamless experience for all participants, Daktronics has taken all necessary safety measures, adhering to local health guidelines and protocols. Both in-person and virtual attendance options will be available for those unable to join in person.


Register for Sales Expo 2024

Questions? Contact us!

Jess Bern | On-Premise Strategic Marketing
605-275-1040 ext. 51140