Learn Selling Tips & Gain Insight from Industry Professionals
September 15-17, 2021
Attend our tuition-free seminar to grow your digital sign sales.
For 38 years, the Daktronics Sales Expo event has empowered sign company owners and sales staff with selling strategies and technical product knowledge on outdoor and indoor digital signage. We will work together to solve challenges in the industry. Attendees are armed with the personal connections, tools, and knowledge to overcome those scenarios.
Keynote Speaker: Lynne Jensen-Nelson
"Influence & Engagement: The Keys to Success"
Thursday, September 16, 2021
Influencing others is considered one of the core skills needed in every position in every successful organization. Being an effective Influencer has been proven to accelerate sales results, enhance team member development, and ultimately create a better working environment for your entire organization.
Business strategist Lynne Jensen-Nelson will lead us through how you can exert Influence to help grow your business and reach organizational goals faster. In this session, you will:
- Hone your strategic leadership and motivational sales techniques
- Apply proven management methods and essential communication skills
- Create a company culture the attracts the best customers and top industry talent
You will leave with immediately applicable skills and strategies to help you and your company handle any business challenge to stand out in a competitive marketplace.
Lynne is a nationally recognized sales leader and sought after inspirational speaker. With 20+ years of experience developing sales teams and coaching business owners, Lynne knows what it takes to win at sales. She is a fierce competitor and pushes herself and others to do their best to maximize each and every selling opportunity. Lynne founded Conversion-omics for the sole purpose of educating and inspiring groups to reach peak performance and uses keynote speaking, workshops, and business strategy coaching to transfer key lessons learned from her years of experience to organizations across the country. Learn more about Lynne and her team at www.conversion-omics.com.
Sign Design Contest
Take this opportunity to show off your favorite sign design and compete against other sign companies for the opportunity to win $250! Daktronics is offering two separate categories. Category one will feature displays 49 square feet and smaller; category two will feature signs 50 square feet and larger. Attendees can submit one design in each category.
- Design must have been installed after September 1, 2020.
- Design must feature a Daktronics new model product.
- One submission per category per person will be permitted.
- All entry photos become property of Daktronics and will be used in marketing literature.
- Deadline to submit entries is September 8, 2021.
*Sessions available for the virtual option.
Wednesday, September 15 - at Daktronics Campus
|8:30 - 10:30 AM||Venus Control Suite Software: Basics Training [Optional]|
|10:30 AM - 12:00 PM||Tours: Plant and Reliability Lab [Optional]|
|12:30 - 1:00 PM||Check-in|
|1:00 - 1:15 PM||Welcome*|
|1:15 - 2:15 PM||Complete Digital Solution: Sales Strategy*|
|2:15 - 2:30 PM||Break|
|2:30 - 3:30 PM||Venus Control Suite Software: User Experience Matters*|
|3:30 - 5:30 PM||Daktronics Product Showcase|
|6:00 PM||Networking Dinners: Around Brookings|
Thursday, September 16 - at Daktronics Campus
|8:00 - 8:15 AM||Check-in|
|8:15 AM - 8:30 AM||Welcome*|
|8:30 AM - 10:00 AM||Keynote Lynne Jensen-Nelson
Influence & Engagement: The Keys to Success*
|10:00 AM - 10:15 AM||Break|
|10:15 AM - 11:30 AM||Sales Strategies: Demos & Upgrades*|
|11:30 AM - 12:30 PM||Lunch|
|12:30 - 1:45 PM||Managing the Pandemic: Design & Suppliers*|
|1:45 - 2:30 PM||Industry Trends: What’s Hot*|
|2:30 - 2:45 PM||Break|
|2:45 - 4:30 PM||Speed Learning: Support & Services|
|5:30 - 6:00 PM||Social Hour: SDSU Alumni Center|
|6:00 - 8:00 PM||Banquet and Sign Design Presentations: SDSU Alumni Center|
Friday, September 17
|8:30 AM - 1:00 PM||Pheasant Hunt/Golf Outing [Optional]|
Health & Safety Statement
Daktronics is committed to providing a safe and comfortable environment for all visitors.
Daktronics Campus Guidelines
We support and encourage masks, social distancing, and contact tracing. Wearing masks was strongly encouraged by CDC in their 27 July 2021 announcement based on the increasing Delta variant cases. Masks will be available on-site. Prior to arrival, you’ll be asked to complete a self-assessment health screening.
- Fully vaccinated individuals are encouraged to wear masks.
- Non-vaccinated, partially vaccinated, or individuals with health concerns are required to wear masks, social distance, and contact trace.
Planning Your Visit
Before You Arrive
- Monitor your health and watch for symptoms
- Stay home and seek care if experiencing symptoms
While You're Here
- Practice proper hand hygiene - hand sanitizer will be provided
- Cover coughs and sneezes
- Avoid touching your face
- Masks will be provided, but not required
*The safety of our employees, customers, community, and visitors remains Daktronics overriding priority. Daktronics monitors the current state of the pandemic and will update company guidance as needed.
All Sales Expo sessions and meals are free. Attendees are responsible for their own travel and hotel accommodations.
Daktronics has reserved a block of rooms at the Country Inn & Suites, Hampton Inn and Comfort Suites. Call and ask for the "Daktronics Sales Expo" rate when making your reservation.
Country Inn & Suites
Holiday Inn Express & Suites
Sales Expo sessions will be held at our Brookings Headquarters.
Sioux Falls Regional Airport (FSD) is the nearest airport, 50 miles from our headquarters in Brookings, SD. The airport is serviced by Frontier, Allegiant, Delta, United and American Airlines.
Sales Expo Registration
Register to join us at Sales Expo!
Questions? Contact us!
Tara Hendricks | Convention Coordinator