A Guide to Creating Content for LCD Displays
Whether you're an experienced graphic designer or a novice who is just learning the ropes, this guide will help you maximize your most effective advertising medium — your digital display at your location. You’ll learn the importance of content and how you can use it to enhance your brand, influence customer decisions, elevate their experience in your store, and even amplify your other marketing channels.
What will you get out of this guide?
Creating content for LCD displays is different from traditional media, so we'll teach you how to successfully design content for your display. We'll break down the entire content process, describing how to communicate your message more effectively through good design principles.
- Messaging concepts
- Layout best practices
- Display configuration ideas
- Typography tips
- Color & contrast pointers
- Graphics guidelines
- Dayparting & playlist ideas
- Inspiration examples
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