Street Furniture Product Update: What OOH Media Owners Should Know
Street furniture continues to be a flexible and valuable format in out of home advertising. In the Daktronics podcast Street Furniture Product Update with Lori Sieler, Lori Sieler, Project Manager at Daktronics, shares what street furniture is, what’s new with the product, and how media owners can use it to expand digital advertising opportunities.
5/26/2026
Categories: Business & Community, Out of Home Advertising
In This Episode
The episode focuses on the evolution of street furniture and how updated technology is helping media owners digitize locations that previously weren’t digital. Lori discusses product flexibility, cost considerations, and where street furniture fits within today’s OOH landscape.
What’s Changed
Key updates discussed in the podcast include:
- LCD vs. LED technology, with LEDs often being a strong fit for street furniture environments
- Lower cost of ownership, allowing individual panels to be replaced instead of the entire screen
- Chip on Board (COB) technology, contributing to durability and performance
- Greater flexibility, making street furniture adaptable across different locations and use cases
Why Street Furniture Matters
Street furniture allows OOH media owners to:
- Digitize smaller, street level spaces
- Add flexible inventory in high traffic areas
- Attract sponsors and advertisers looking for targeted placements
- Expand digital OOH without relying on large format displays
Common Applications
Street furniture is commonly used for out of home advertising in:
- Bus shelters and transit areas
- Outdoor spaces near malls and businesses
- Campuses and pedestrian heavy environments
The Takeaway
With improved flexibility, updated technology, and lower long term costs, street furniture remains a practical option for OOH media owners looking to grow digital inventory and reach audiences in everyday environments.
Hear how street furniture is evolving in Out of Home Advertising.