Sales Expo 2026 Recap: New Product Launches, Sign Design Wins and Real Sign Company Connections
Daktronics Sales Expo 2026 brought sign company professionals from across the country to Brookings, South Dakota, to preview new digital signage technology, sharpen sales skills and connect with industry peers. With 62 in-person attendees from 29 sign companies – including 31 first-timers – this year's event delivered a firsthand look at the Galaxy® G7 launch, hands-on product showcases and a behind-the-scenes tour of how Daktronics builds its digital displays.
9/29/2026
Categories: Sign Company News
What is Sales Expo?
Sales Expo is Daktronics annual, tuition-free event for sign company professionals who sell digital signage. Each September, sign companies travel to Daktronics headquarters for hands-on product training, sales education and networking. Sales Expo is centered on helping sign companies grow their business and strengthen customer relationships.
New Products Take Center Stage
Attendees ranked the Galaxy® G7 Series launch, led by Ron Koerner, as the top session of the event, getting hands-on time with the newest generation of Daktronics flagship outdoor LED display line. The agenda also previewed the Fuelight® 5000 large digit launch and introduced the See-Through LED Window Display, providing a first look at new and upcoming product lines.
A Rare Look Inside How Daktronics Builds Reliability
Sales Expo also gives sign company partners a unique chance to see the Daktronics campus firsthand. Optional first-day tours took attendees through the Brookings manufacturing plant and Lab Services, where engineers and technicians test displays to failure to ensure the quality and reliability sign companies count on in the field.
It was my first time at Daktronics and only a few months in the sign industry, so I found it all fascinating.
-First-time Sales Expo attendee
Sharpening Sales Skills and Getting Found Online
Ranked the second most valuable session of Sales Expo 2026, the sales training led by Tom Coughlin and the Daktronics sales team brought attendees together in small groups to trade strategies and learn from how other sign companies close business, a peer-to-peer highlight for many, as it is every year.
I always benefit from sharpening my digital sign sales strategies – it's great to hear how others do things and it really sparks ideas and discussions.
-Sales Expo attendee
This year's agenda also introduced guest speaker Korena Keys, founder and CEO of KeyMedia Solutions, who showed sign company partners practical, affordable ways to improve their visibility in traditional search engines and AI-powered tools like ChatGPT and Claude – the same search behavior shaping how customers discover sign companies today.
Designs That Inspire: 2026 Sign Design Contest Winners
A favorite Sales Expo tradition, the annual Sign Design Contest lets sign company partners showcase their best digital signage projects and be voted on by their peers.
Galaxy 50 Square Feet and Larger Winner: La Crosse Sign Group – Wisconsin Dells, WI
La Crosse Sign Group earned top honors in the large-format category for its redesign at Dells Dinner Theater, replacing an aging vertical-format sign with a larger Daktronics GT6x 10-millimeter display that gives the venue a weather-proof way to promote performances in a competitive tourist market. A six-time winner of the Sign Design Contest, James Fuchsel and La Crosse Sign Group continue to be recognized by fellow sign company professionals for pairing strong visual impact with practical business value.
Galaxy 49 Square Feet and Smaller Winner: Precise Sign Co. – Phoenix, AZ
Precise Sign Co., led by Amanda Lauridsen, took the small-format win for its project with Osborn School District, using a Daktronics GT6x 8-millimeter display to give the district a modern, colorful sign that reflects school pride and extends its broader rebranding effort into the surrounding neighborhood.
Ready to Join Us at Sales Expo 2027?
Sales Expo 2026 reinforced why this event has become a can't-miss opportunity for sign company professionals across the country.
Ready to see it for yourself? Stay up to date on plans for next year! Sign up for Sign Company News and gain valuable information from Daktronics all year.