Boost Your Sign Business at Daktronics Sales Expo 2026 – A Free Digital Signage Event
Daktronics Sales Expo 2026 is coming up, and we’re excited to welcome sign company partners back for another year! This free digital signage expo is designed specifically for sign companies looking to grow their business, strengthen sales strategies and explore the latest in LED display technology.
6/16/2026
Categories: Sign Company News
Whether you're new to digital signage or a seasoned pro, this sign industry event is packed with training and networking opportunities to help your business grow.
With hands-on learning, expert insights and real-world applications, you’ll gain practical knowledge you can bring back to your team and customers right away.
Our tuition-free seminar provides the tools, tips and technology to help increase digital sales for sign companies. You’ll also have multiple opportunities for roundtable discussions, gaining valuable perspectives from both your peers and Daktronics experts.
Throughout the event, you can explore the latest digital display technology and even tour our manufacturing facility and comprehensive testing center, Lab Services.
A Highlight: The Annual Sign Design Contest
One of the most anticipated parts of Sales Expo is the Sign Design Contest, where sign company partners showcase their best digital installations.
From creative LED displays to innovative applications, this contest highlights the possibilities of digital signage and celebrates the success of our sign company partners.
What to Expect at This Free Digital Signage Expo
September 16th-18th, 2026
Daktronics Headquarters in Brookings, South Dakota
Sales Expo includes a mix of optional activities and structured sessions designed to maximize your experience.
Pre-Event Optional Sessions:
(Highly recommended for first-time attendees)
Wednesday morning: Daktronics Brookings Plant & Lab Services Tour
Wednesday morning: Venus Control Suite Software Basics Training
Main Event:
Sessions run Wednesday afternoon through Thursday evening
Post-Event Optional Activities:
Friday morning: Pheasant Hunting & Golfing
NOTE: All meals and activities - even optional ones - are provided by Daktronics. Attendees are responsible for their own travel and hotel accommodations.
Expand Your Expertise with DST Training
Sign company technicians can also take advantage of Daktronics DST (Digital Sign Technician) certification offered alongside Sales Expo. This hands-on training helps build confidence in installation, troubleshooting, and service, so your team is better prepared to support customers in the field.
Whether you are certifying new technicians or strengthening your existing team’s skills, DST training provides practical experience you can put to work right away.
Travel and Hotel Information for Attendees
Location:
Sales Expo sessions will be held at our Brookings headquarters:
201 Daktronics Dr, Brookings, SD 57006
Airline Information:
Sioux Falls Regional Airport (FSD): Approximately 50 miles from Brookings
Minneapolis-Saint Paul International Airport (MSP): Approximately 200 miles away
Accommodations:
Daktronics has reserved room blocks at:
Hampton Inn
Comfort Suites
Ask for the “Daktronics Sales Expo” rate when booking. Both hotels are within walking distance of headquarters.
For additional lodging and local activities, visit: visitbrookingssd.com
Make the Most of Your Visit
While you're in Brookings, take time to explore the community from local dining to outdoor activities. Planning ahead helps you get the most out of both the event and your stay.
Don’t Miss Sales Expo 2026
Don’t miss the opportunity to attend one of the premier sign industry networking events of the year.
Whether you’re looking to grow your digital signage offerings, build relationships or gain new insights, Sales Expo is designed to support your success.