Representatives from the winning ITS (Intelligent Transportation Systems) Tennessee Project of Significance entities accept the award at the ITS Tennessee Annual Meeting. FROM LEFT TO RIGHT: Matt Davis, ITS TN President (Stantec); Taylor Groves (Stansell); Cheyenne Rettich (Stansell); Michael Standley (Daktronics); Kelly Conrad (Daktronics).

Collaborative Effort Earns ITS Tennessee “Project of Significance” Award

Daktronics, Stansell Electric, WSP and Gresham Smith partner for successful project

BROOKINGS, S.D. – May 21, 2024 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in collaboration with Stansell Electric, WSP and Gresham Smith, was honored with the ITS Tennessee Project of Significance, awarded May 16 at the ITS Tennessee Annual Meeting held at Vanderbilt University.

The submission showcased two projects, highlighting the expertise of each entity, including Daktronics’ excellence in replacing 62 Dynamic Messages Signs (DMS) across Middle Tennessee and East Tennessee. The projects were executed through close collaboration with the Tennessee Department of Transportation (TDOT) and Tennessee Highway Patrol (THP). The teams worked together on coordination, testing, troubleshooting and traffic control plans.

“Daktronics was able to deliver and support Stansell Electric throughout the projects, including the expedited installation schedule,” said Michael Standley, Daktronics project manager. “Stansell Electric needed to get these projects completed quickly. Our Daktronics team was able to work closely with them to deliver on deadline.” 

The replacement Daktronics displays are an upgrade to full-color, high-resolution Dynamic Message Signs. The DMS have increased messaging capabilities such as graphics and image-posting. The enhanced technology allows for brighter and clearer information provided in real time to travelers, enhancing safety on the roadway by offering timely messages in constantly changing conditions.

"Reliable digital displays are key for transportation agencies that must convey critical safety and travel information,” said Jason Morrison, Daktronics ITS, Parking & Public Transport market manager. “Daktronics, along with Stansell Electric, WSP and Gresham Smith, is honored to be recognized for this Project of Significance.”

These projects exemplify the commitment of Daktronics and Stansell Electric to innovation, safety and excellence in delivering critical infrastructure projects that benefit the people of Tennessee.

"Thank you to the Tennessee Department of Transportation (TDOT) for recognizing Daktronics as well as our collaborators – including Stansell Electric – with this Project of Significance award,” said Spencer Degen, Daktronics vice president of Transportation. “Daktronics is committed to designing and engineering high-quality products that stand the test of time. It is exciting to see this upgraded infrastructure positively impacting traveler safety in Tennessee and across the United States.”

Cory Botting, a Daktronics tech, tests a Daktronics dynamic message sign (DMS) in the field.
A Daktronics dynamic message sign (DMS) actively displaying a safety annoucement to Tennessee travelers.

Daktronics designs, engineers, manufactures and delivers innovative technology with industry-critical reliability, legibility and serviceability to help travelers get safely and efficiently to their destinations — all around the world. To learn more, visit

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at

Justin Ochsner
Public Relations/Marketing
Tel 605-692-0200

Kristina Lankow
Transportation Marketing Strategist
Tel 605-692-0200