Daktronics Offers the OOH Industry Operating Flexibility

Operators free to implement desired digital billboard control solutions

BROOKINGS, S.D. – March 27, 2018 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, is making their latest software solution—Venus® Control Suite—available to all Daktronics digital billboard operators. Venus Control Suite offers a secure, web-based experience that allows users to operate from anywhere on any device.

Daktronics customers who control their display using Visiconn Display Management can contact their Daktronics sales representative to schedule this free software upgrade to take advantage of the enhanced features of the new Venus Control Suite.

If operators are using other control options for their digital displays, Daktronics offers an easy integration solution. Whatever the scenario, Daktronics will work hard to accommodate all clients' needs.

"Venus Control Suite comes with a variety of features to help our customers generate more revenue and operate their businesses from anywhere," said Collin Huber, Daktronics Out of Home market manager. "We also understand that some customers may already have a control solution in place, or need to use additional software to achieve their business goals. We strive to offer operators more options and make it easy for them
to implement."

Venus Control Suite boosts revenue with an exclusive scheduling model, Ad Grid. Operators use Ad Grid to offer customers diverse pricing and a broad range of advertising options. Each slot can be divided into fractions or percentages. Venus Control Suite schedules the content to rotate at the rate according to each purchased exposure. Additionally, Ad Grid lends operators greater control over ads that must display at a certain time.

By offering flexible options for scheduling messages for multiple advertisers, Venus Control Suite allows quick and easy changes in content. For example, an operator can upload a photo to Venus Control Suite and schedule in the content loop, all from a mobile device.

Another key feature includes Dynamic Data, mined from XML/RSS feeds. Daktronics offers step-by-step instructions about the setup process, so operators can make maximum use of topics trending online. Visit the Daktronics website for more information about digital Out of Home billboard technology.