J Resort’s Building Exterior Shines Bright with Daktronics LED Displays

Three-sided display, massive video board recently commissioned in Reno

BROOKINGS, S.D. – Aug. 16, 2023 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in conjunction with YESCO, manufactured and installed new LED displays for J Resort in Reno, Nevada. The project was recently completed and signage is currently bringing new light to the location as more than seven million pixels connect with visitors and passersby.

Video Display Details

The new ribbon-style display measures 15 feet tall by more than 150 feet long and wraps around three sides of the building to deliver J Resort branding and messaging. It features 8-millimeter pixel spacing for excellent image quality and contrast. 

“With Northern Nevada’s first LED display that wraps around multiple sides of a building, we know the J Resort will stand out among the competition in Reno,” said Adam Keefer, custom account executive at YESCO.

On the side of the building, a 65-foot-tall by 65-foot-wide massive video display brings the building to life. This display features 10-millimeter pixel spacing and can deliver full-size imagery and captivating digital art content.

“The new 65-foot by 65-foot LED display that rests on the north wall of our Aspen Tower, will be 100% dedicated to displaying digital art. This makes the art installation not only unique in its sheer size but also with the custom content produced with digital artists across the globe,” said Dave Seydor, digital marketing manager at J Resort.

“The LED project at J Resort is nothing short of spectacular,” said Travis Borns, Daktronics senior project manager. “A true testament to cutting-edge technology, this stunning display of lights will be an icon of the casino, drawing in crowds and leaving them in awe. The sheer scale of the installation has placed J Resort on the map as a must-visit destination.”

Daktronics offers displays with varying pixels spacings to appeal to every application at a resort from up-close indoor viewing applications to outdoor marquee displays mounted to a building’s façade.

About J Resort

J Resort invites art enthusiasts, travelers, and locals to immerse themselves in the mesmerizing world of digital art at their stunning resort. Step into a realm of boundless creativity, where technology and art converge to create an unparalleled visual experience. For more information or to book a stay at J Resort, please visit www.jresortreno.com.


YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair franchises throughout North America as well as a sign financing business. Thomas Young founded the company in Ogden, Utah, in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the second, third and fourth generations of the founder’s family, YESCO creates, services and maintains award-winning displays for some of the most prestigious brands. For more information, go to www.YESCO.com.

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

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For more information contact:
Justin Ochsner
tel 605-692-0200