Seneca Buffalo Creek Casino Adds Two Daktronics LED Displays For Dynamic Interactive Content In New Expansion

Full audiovisual entertainment experience to be unveiled

BROOKINGS, S.D. – Apr. 20, 2017 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has provided two new LED video displays for Seneca Buffalo Creek Casino in the new expansion recently added to their casino in Buffalo, New York. Partnering with Indirap, a professional video production team, the Daktronics installation will bring interactive content and entertainment to the staircase in the entry of the casino's new addition, The WD Bar & Grille.

"The most successful projects are those where the designer, construction manager, subcontractors, and specialty vendors work collaboratively as a team," said Rob Chamberlain, Sr. VP of Design & Construction, Seneca Resorts & Casinos. "Daktronics was a key partner and team member on this expansion. They designed a first-rate quality product, worked seamlessly with the design and construction team to integrate the screens into the project, and met every schedule date promised. It was a pleasure working with them."

"The impressive video wall enhances the experience for our guests from the moment they walk in our door. Being greeted with the rich Seneca Nation heritage and traditions as well as key Buffalo elements created by Indirap only adds to that overall experience," said Joanne Israel, General Manager, Seneca Buffalo Creek Casino. "Working with the Daktronics team was great and the results speak for themselves."

The display on the first floor measures approximately 16 feet high by 9.5 feet wide and is located between two staircases heading up to the second level of the new casino expansion. The display on the second floor is at the top of the stairs and measures approximately 18 feet high by 10.5 feet wide. Both displays feature 4-millimeter line spacing for crisp, clear imagery at close viewing distances as patrons walk by.

The installation includes a custom Daktronics audio system for a full audiovisual experience when entering the space. A total of four loudspeakers were installed, one on each side of each display, to provide loud, clear audio focused on the people viewing the displays.

Sensors in the area pick up movement to trigger the interactive content developed by Indirap which pays tribute to the Seneca Nation heritage, culture and traditions which include the Thanksgiving address, lacrosse and more. Other interactive pieces feature buffalo walking toward the screen and stopping to pose for pictures as well as Buffalo City Hall being made out of playing cards.

"This is an exciting project as it brings together a full audiovisual experience to people entering the casino's new wing," said Mike Novak, Daktronics sales representative. "We walked Seneca through a few different options for their display technology before they selected the 4-millimeter as the best fit for their intended application.

"The coordination and installation of the video displays, audio system, sensors and control system into one connected interface was a challenge our team was eager to accept. The result is an interactive experience that people are sure to enjoy when they visit the casino."

About Seneca Buffalo Creek Casino

Seneca Buffalo Creek Casino is the latest attraction in the rapidly developing Cobblestone District along Buffalo, N.Y.'s Inner Harbor and is located just minutes from the Peace Bridge to Fort Erie, Canada, and a half-hour from Niagara Falls. The property is open 24 hours a day, seven days a week and 365 days a year.

More information is available by calling 1-877-8-SENECA (1-877-873-6322) or visiting
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About Indirap

Indirap Productions collaborates with brands to create unforgettable branded video content that engages, educates and entertains their audiences.  Since 2010, Indirap has masterminded & produced visuals for some of the biggest brands on the planet, in every industry imaginable.  Our crew brings a wealth of advertising, storytelling, film tech & professional production firepower to your brand's doorstep.  Watch Now at or Call 312.857.4634 for more info.

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at


Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company's SEC filings, including its Annual Report on Form 10-K for its 2016 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.


Justin Ochsner
Public Relations/Marketing Daktronics
Tel 605-692-0200

Nadine M. DiStefano
Publicity Manager/Seneca Resorts & Casinos
Tel 716-501-4152
Email ​​​​