Daktronics Expands Digital Billboard Product Options 

BROOKINGS, S.D. – Jan. 30, 2018 – Providing crisp, vibrant images, Daktronics (NASDAQ-DAKT) brings a fresh look to the digital billboard market with its DB-5100 series. Designed and manufactured in Brookings, South Dakota, the DB-5100 uses targeted light output and a proprietary LED layout to achieve sharp contrast, reliable performance and a quick return on investment for owners.

"Customers love this proven product. We took a fresh look at it searching for innovative improvements to increase reliability and reduce price," says Lori Sieler, Daktronics product manager for commercial engineering. "This product is designed to give our out-of-home customers more options. Not every digital billboard location, surroundings and audience are the same. Sites with high visibility and long viewing distances will benefit from this design. The DB-5100 design incorporates our optimized technology with a specific louver design to enhance vibrancy, resulting in brilliant images."

Daktronics innovative 13OT pixel pitch provides sharper contrast and superior brightness, even in direct sunlight. The LED louver design and innovative pixel layout deliver superior color integrity and images that pop. Major venues, like the Mercedes-Benz Stadium, utilize the same technology, offering powerful performance across the marketplace.

Daktronics displays prove to have long lifetimes with consistent, industry-leading performance and low power consumption. Daktronics is proud to offer LED display technology and services to the OOH industry that add value and generate revenue for years to come.

Digital technology provides a flexible solution for scheduling messages for multiple advertisers and allows for quick and easy changes in content. Visit the Daktronics website (www.daktronics.com) for more information on digital Out of Home billboard technology.