Daktronics Brand Assets

Daktronics logo is provided for use by accredited media outlets, sign companies, independent dealers and non-profit organizations that we support. Do not modify or alter the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Daktronics, or in a way that confuses Daktronics with another brand.

Do not alter the logo and do not use it to discredit Daktronics. Do not use these graphics as part of your own product, business or service's name. Do not use any other marks or logos to represent our brand.

Use Appropriate Logo Colors

  • Always use the blue logo if possible
  • If there isn't enough contrast between the blue logo and background, use black or white logos.
Primary Blue Logo

Official Blue Logo

Secondary Black and White Logos

Alternative Black & White Logos

Use Sufficient Logo Size

Our logo must be legible at all times.

  • Recommended size for the logo on a letter-sized document is 1" wide.
  • The smallest the logo may be produced is 3/4" wide in high-resolution communications or 50 pixels wide in electronic communications.
Recommended Logo Size

Recommended Logo Size

Logo Proper Spacing

Use Proper Spacing Around the Logo

Maintain clear space, equal to the diameter of the circle in the middle of the stylized "D" icon, around our logo.

  • No other objects should appear inside the shaded area.
  • The logo can appear on top of background images or textures as long as the contrast is high enough.

Don't Separate the Logo from Logotype

Please use our official, unmodified logo to represent our brand. Do not separate the stylized "D" icon from the word "Daktronics" below.

Daktronics Logo

Examples of Incorrect Usage

Do not alter the Daktronics logo in any way, including changing the color, rotating, duplicating, animating or combining the graphic with any other graphics, without written consent from Daktronics.

Busy Background

Busy Background

Recreating Assets

Recreating Assets

Old Logo

Old Logo

Adding Effects

Adding Effects

Logo Pairing

Logo Pairing

Logo Pairing

Logo Pairing

Download the Logo

These graphics are proprietary and protected under intellectual property laws, so please use them correctly.

JPG Format  EPS Format  PNG Format

Alternative White Logo

We prefer you always try to use our primary blue logo, but in the event greater contrast is needed between the logo and background the alternative white version may be used.

EPS Format  PNG Format