What is Your Image Worth?

If your out of home business counts on digital displays to generate income, consider what that’s worth. It’s not just about cost – it’s about reliability, contrast, and a way to stand out from the crowd throughout the display’s lifetime.

3/21/2023

Categories: Out of Home Advertising

OOH digital displays should enhance your business image and revenue. If your display isn’t looking its best – like when sections are blank or look out of focus – your advertisers won’t be happy, and they’ll take their advertising dollars somewhere else.

That’s why Daktronics engineers and manufactures the most reliable digital displays in the industry. Our reliability lab pushes every component to the breaking point so you can be confident that every inch of your display will look its best all day every day, for its entire lifetime.

Your image will shine.

At Daktronics, we readily admit that our displays aren’t the cheapest ones out there. We’re okay with that, because we provide more value for the life of the display. Hands down. We’re so confident that we offer parts support for 12 years.

Most LED displays look similar right after installation, but the difference in quality becomes clear over time when LEDs start to age.

Daktronics designs and engineers every part of the LED display to get the most out of it. Our matte black module coating and louver design minimize the glare from ambient light. Our multi-directional light sensor automatically adjusts brightness to find the perfect level to produce visible content while saving energy. Targeted light output directs light so the intended viewer sees the best possible image.

High contrast and crisp colors produce a beautiful, eye-catching image – but don’t be fooled by companies that claim to exhibit these same qualities at rock bottom prices. Through our vast research, we have found that the lower the LED cost, the greater the failure rate. You really do get what you pay for.

Don’t forget. If your display isn’t working, you’re not earning money!

 

See it for Yourself

Now that we’ve shared the real value of owning a Daktronics digital display, calculate your potential return on investment with our interactive ROI Calculator. Then, let’s talk about your OOH business image.