September 16th-18th, 2026
HOSTED IN
BROOKINGS, SD
Sales Expo 2026
Brookings, SD
Since 1983, the Daktronics Sales Expo event has empowered sign company owners and sales staff with selling strategies and technical product knowledge on outdoor and indoor digital signage. Together, we solve industry challenges and address evolving customer needs. Our goal is to arm our partners with the personal connections, resources, and knowledge to succeed and grow as sign companies.
Register today!
Last Year's Highlights
Want to learn about what was covered in last year's Sales Expo? View last year's recap blog for more information.
The Sales Expo Experience
Never been to Sales Expo? Learn more on what to expect during your trip to Sales Expo.
In-Person/Co-Training Event
DST: Lab Certified
Hands-on training for technicians, at the same time as Sales Expo! Expert-led instruction with real equipment. Technicians learn practical skills they can immediately apply in the field. Participants will work directly with Daktronics Fuelight and Galaxy systems.
2025 Speakers
Adam Gilliland
Direct-view LED Product Manager
Product Showcase: Indoor NPP LED Displays
Amanda Yates
Instructional Designer
Services Rotation: In-Person DST Certification Walk-Through
Audie Baker
Venus Control Suite Product Manager
Managing an LED Display: Venus Control Suite Value, Packages & New Features
Brett Wendler
Vice President - Design and Development
Engineering Processes
Faith Gustafson
Services Supervisor
Managing an LED Display: Customer Experience/Onboarding
Jess Bern
On-Premise Marketing Strategist
Marketing
Jessica Kramer
Online Experience Program Manager
Partner Portal
Laurie Schoon
Customer Success Specialist
Services Rotation: Effective Service Experiences and MySupport
Lisa Silveira
Digital Signage Business Manager
Product Showcase: Indoor & Outdoor LCD Networks
Nick Moxley
Customer Trainer
Venus Control Suite Software: Basics Training
Reis Bruley
Services Supervisor
Venus Control Suite Software: Basics Training
Ron Koerner
Galaxy and Fuelight Senior Product Manager
Fuelight 5000 Fuel Price Display Product Launch
Product Showcase: Galaxy LED Sign
Scott Glass
Finance Program Manager
Sales Training
Sherman Dugas
On-Premise Services Manager
Services Rotation: Effective Services Experience & My Support
Tom Coughlin
National Sales Manager
Sales Training
Tom Quackenbush
On-Premise Market Manager
Growth Strategy Through Partnerships
Sign Company Panel
Val Ellens
Services Marketing
Managing an LED Display: Content Support
Sign Design Contest
Show off your favorite sign design and compete against other sign companies for the opportunity to win $250! In addition, your sign designs will be featured on Daktronics social media and in the annual sign company catalog.
Enter the Sign Design Contest for Sales Expo 2026!
2025 Winners
Plastic Arts Sign Company
Pensacola, Florida
Pinnacle Sign Group
Springfield, Missouri
Contest Details
Sales Expo attendees can submit one design in each category. Entrants will present their project at the Thursday evening banquet and a live vote will determine the winners. Entrants must attend Sales Expo in person to win. Entries must be submitted by September 9th, 2026 to be eligible.
Categories
You can submit one project for three separate categories:
- Galaxy displays 49 square feet and smaller
- Galaxy displays 50 square feet and larger
- Other digital sign applications, including scoreboards, indoor or outdoor LCD displays, indoor LED signs
Contest Rules
- Design must be installed after September 1st, 2025.
- Design must feature a Daktronics new model product.
- One submission per category per attendee will be permitted.
- All entry photos become property of Daktronics and will be used in marketing promotions.
- Must be a registered Sales Expo attendee to enter.
- Must attend Sales Expo in person to win.
- Please note: We will no longer accept submissions the week of Sales Expo. Any projects submitted after this date will not be considered.