September 16th-18th, 2026
HOSTED IN
BROOKINGS, SD
Sales Expo 2026
Brookings, SD
Since 1983, the Daktronics Sales Expo event has empowered sign company owners and sales staff with selling strategies and technical product knowledge on outdoor and indoor digital signage. Together, we solve industry challenges and address evolving customer needs. Our goal is to arm our partners with the personal connections, resources, and knowledge to succeed and grow as sign companies.
Register today!
Last Year's Highlights
Want to learn about what was covered in last year's Sales Expo? View last year's recap blog for more information.
The Sales Expo Experience
Never been to Sales Expo? Learn more on what to expect during your trip to Sales Expo.
In-Person/Co-Training Event
DST: Lab Certified
Hands-on training for technicians, at the same time as Sales Expo! Expert-led instruction with real equipment. Technicians learn practical skills they can immediately apply in the field. Participants will work directly with Daktronics Fuelight and Galaxy systems.
2026 Daktronics Speakers
Adam Gilliland
Direct-view LED Product Manager
Product Showcase: Indoor NPP LED Displays
Tom Quackenbush
On-Premise Market Manager
Welcomes
Audie Baker
Venus Control Suite Product Manager
Managing an LED display: Venus Control Suite Software – Packages, New Features, Content
Brett Wendler
Vice President - Design and Development
Engineering Methodology: What sets Daktronics apart
Tom Coughlin
National Sales Manager
Sales Training
Sherman Dugas
On-Premise Services Manager
Sherman: Effective Service Experiences
Jessica Kramer
Online Experience Program Manager
Online Experience
Scott Glass
Finance Program Manager
Sales Training
Lisa Silveira
Digital Signage Business Manager
Product Showcase: Indoor & Outdoor LCD Networks
Nick Moxley
Customer Trainer
Venus Control Suite Software: Basics Training
Managing an LED display: Customer Experience, onboarding and training
Reis Bruley
Services Supervisor
Venus Control Suite Software: Basics Training
Managing an LED display: Customer Experience, onboarding and training
Ron Koerner
Galaxy and Fuelight Senior Product Manager
Galaxy LED Signs: Next generation sneak peek
Fuelight Large Format LED Digits: Sneak peek
Product Showcase: Galaxy LED Signs and Fuelight LED Price Displays
Bill Hadsell
Product Manager
Product Showcase: See Through LED Window Display
Ramesh Jayaraman
CEO & President
Meet the CEO
2026 Guest Speaker
Korena Keys
Korena Keys is the founder and CEO of KeyMedia Solutions, an award-winning digital marketing agency she launched in 2011. With more than three decades of marketing and advertising experience, Korena helps businesses turn changing technology and complex marketing data into clear, practical strategies that support measurable growth. She is a nationally recognized marketing strategist, author, and speaker with deep experience helping small and mid-sized businesses make smarter decisions about where to invest their limited time and budgets. Known for making complicated topics approachable, Korena focuses on giving business owners useful information they can understand, prioritize, and put into action.
Be Found, Trusted, and Chosen
A Practical Search Playbook for Your Company
The way customers search is changing. Traditional Google results still matter, but prospective customers are also using Google’s AI-generated answers, ChatGPT, Claude, and other tools to research options, compare companies, and decide who they can trust. In this practical, beginner-friendly session, Korena Keys will explain what these changes mean for sign companies and what you can do to improve your visibility without a large marketing team or budget.
You will learn affordable ways to improve your company’s visibility with the right buyers, strengthen the information search engines and AI tools use to understand your business, prioritize your limited time and marketing budget, and measure changes in visibility, website traffic, and qualified inquiries. The session will feature practical examples, actions you can take, and common mistakes to avoid. Each attendee will also receive a complimentary AI Visibility Score and an optional guide for evaluating a search marketing partner. The session will be relaxed and conversational, so bring your questions and a notebook.
Sign Design Contest
Show off your favorite sign design and compete against other sign companies for the opportunity to win $250! In addition, your sign designs will be featured on Daktronics social media and in the annual sign company catalog.
Enter the Sign Design Contest for Sales Expo 2026!
2025 Winners
Plastic Arts Sign Company
Pensacola, Florida
Pinnacle Sign Group
Springfield, Missouri
Contest Details
Sales Expo attendees can submit one design in each category. Entrants will present their project at the Thursday evening banquet and a live vote will determine the winners. Entrants must attend Sales Expo in person to win. Entries must be submitted by September 9th, 2026 to be eligible.
Categories
You can submit one project for three separate categories:
- Galaxy displays 49 square feet and smaller
- Galaxy displays 50 square feet and larger
- Other digital sign applications, including scoreboards, indoor or outdoor LCD displays, indoor LED signs
Contest Rules
- Design must be installed after September 1st, 2025.
- Design must feature a Daktronics new model product.
- One submission per category per attendee will be permitted.
- All entry photos become property of Daktronics and will be used in marketing promotions.
- Must be a registered Sales Expo attendee to enter.
- Must attend Sales Expo in person to win.
- Please note: We will no longer accept submissions the week of Sales Expo. Any projects submitted after this date will not be considered.