HighRoad Advertising Adds First Digital Billboard To Inventory

Daktronics display installed near Grand Rapids, Minnesota

BROOKINGS, S.D. – Mar. 3, 2017 – HighRoad Advertising has added their first digital billboard for outdoor advertising from Daktronics (NASDAQ-DAKT) of Brookings, South Dakota. The display was manufactured and installed late in 2016 and is currently sharing messages in the Out of Home market in Grand Rapids, Minnesota.

"We acquired a prime location a few years ago and after plenty of research I knew the clear choice was to go digital," said Paul Shorma, owner of HighRoad Advertising. "The main factors of quality and customer service led me to Daktronics. The knowledge their team brought throughout the purchasing process and working with the local government officials was priceless."

The digital billboard measures approximately 11 feet high by 22 feet wide and features 16-millimeter line spacing to bring advertising and other messages to passersby. As the industry leader in LED digital display technology, Daktronics thoroughly tests products to withstand the harsh outdoor environments for optimum operation while being backed by unmatched service and support.

"I was able to sell one-third of our advertising space before the display was installed and I'm still fielding questions from customers about how to get their messages on the displays," added Shorma. "I'm already getting feedback from current advertisers telling me how their efforts on this display have been bringing them new clients."

Digital technology provides a flexible solution for scheduling messages for multiple advertisers and allows for quick and easy changes in content. Visit the Daktronics website for more information on digital Out of Home billboard technology.

About HighRoad Advertising

HighRoad Advertising is a locally owned business offering billboard advertising, specializing in digital advertising, and is located between Grand Rapids and Cohasset, Minnesota. For information on advertising packages, visit www.highroadadvertising.com. ​​