Daktronics Introduces New Gold Series Product Line

BROOKINGS, S.D. – June 2, 2016 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has recently expanded its video product line with the introduction of the Gold Series, targeting new and emerging digital signage markets on a global scale.

The Gold Series offers a 10 millimeter outdoor SMD LED solution available worldwide while 6 millimeter SMD and 16 millimeter through-hole outdoor LED solutions are available in select markets. Other offerings are currently in product development. This product line is built to provide a streamlined delivery and simplified design for a wide array of customers looking to quickly grow their display network or introduce signage to additional locations.   

"We listened to our customers in the digital signage market as we started seeing that market expand to many countries in the world that traditionally haven't featured this type of technology," said Pete Egart, vice president of Europe, Middle East and Latin America markets. "Daktronics developed the Gold Series within our premium brand to be an ideal option for these locations where a video display will be very beneficial yet also extremely affordable."

Daktronics welcomes the Gold Series as an addition to its current Blue Series video product line. The Blue Series is designed for premier digital signage markets around the world. This series also features through-hole and SMD LED technology with more pixel spacing options and greater flexibility for more complex display systems. It is Daktronics' premier video display option which sets the top standard within the industry for the highest-profile installations.  

Together these product lines diversify Daktronics video display offerings to provide a variety of solutions for applications across the globe.