We sat down with Scott Jenkins, General Manager of Mercedes-Benz Stadium, ahead of the big game on Sunday.
When the top teams collide in Atlanta for the championship, we will be there to provide an exciting game-day experience.
Daktronics is the proud recipient of the 2018 DSE Gold APEX Award (Event Venues & Hospitality) for Mercedes-Benz Stadium.
Never Been Done... Until Now
Daktronics LED Integrated System at Mercedes-Benz Stadium
Mercedes-Benz Stadium made its much-anticipated debut in 2017. The new home of the Atlanta Falcons, Atlanta United FC, and many of the landmark events in sports and entertainment, is one of the most technologically advanced venues to date. It features an integrated LED digital canvas of uniquely-shaped displays containing more square footage than any other venue in the world.
16
Video Displays
83,500+
Square Feet of LED Displays
62,500,000+
LEDs Within the Stadium
It Started With a Vision
Thinking outside the box of standard digital signage shapes and sizes, the idea to create a revolutionary display to the size and scale never seen before in facility design was born. HOK's innovative design helped create the landmark Halo display.
Mercedes-Benz Stadium's design and structural teams worked closely with our team to collaborate and refine abstract drawings into feasible, attainable designs.
This resulted in a combination of unmatched design-build capabilities and creative, forward-thinking concepts.
Drag the slider left or right to compare stadium rendering and final installation.
Daktronics is in a league of their own. We selected to work with them because of their dependability known throughout the industry as well as the creativity they bring in crafting something that has never been done.
Where a Vision Meets Reality
There are many challenges and multiple decisions necessary to bring visions to reality and provide something that resonates as unique to a venue.
As an engineering company, we know it takes proven experience to truly understand the direction of a project with the end goal in mind. Mercedes-Benz Stadium wanted a partner to embark upon an engineering feat to help transform the way LED video technology was used in a sports venue. Daktronics was up for the challenge.
This project was designed years in advance, allowing our engineering team to innovate products and customizations specifically for Mercedes-Benz Stadium.
Power Supplies
Engineered new power supplies for cost and infrastructure savings, as well as reducing weight to the roof of the stadium.
ProRail System
Used our patented ProRail technology for improved sight lines and cost savings.
Custom Cabinet Design
Implemented customized curved cabinet structures to meet the smooth elliptical shape of the Halo.
Engineering / Design-Build
Early collaboration in the design process to custom-fit the display in Mercedes-Benz Stadium.
Building the Solution
Control over the manufacturing process from the component level to final assembly.
With more than 600,000 square feet of manufacturing space, Daktronics can handle the largest video display projects in the industry. With component level assembly in the USA, Daktronics can ensure the highest quality available on the market today.
Control over the manufacturing process from the component level to final assembly.
With more than 600,000 square feet of manufacturing space, Daktronics can handle the largest video display projects in the industry. With component level assembly in the USA, Daktronics can ensure the highest quality available on the market today.
Control over the manufacturing process from the component level to final assembly.
With more than 600,000 square feet of manufacturing space, Daktronics can handle the largest video display projects in the industry. With component level assembly in the USA, Daktronics can ensure the highest quality available on the market today.
Control over the manufacturing process from the component level to final assembly.
With more than 600,000 square feet of manufacturing space, Daktronics can handle the largest video display projects in the industry. With component level assembly in the USA, Daktronics can ensure the highest quality available on the market today.
62,000-square-foot Halo video board manufactured.
The Halo display came through our facility and other projects didn’t suffer or get put on hold to accomplish the feat.
62,000-square-foot Halo video board manufactured.
The Halo display came through our facility and other projects didn’t suffer or get put on hold to accomplish the feat.
62,000-square-foot Halo video board manufactured.
The Halo display came through our facility and other projects didn’t suffer or get put on hold to accomplish the feat.
62,000-square-foot Halo video board manufactured.
The Halo display came through our facility and other projects didn’t suffer or get put on hold to accomplish the feat.
Representatives visited our corporate headquarters.
Mercedes-Benz Stadium representatives toured our facilities in Brookings, South Dakota, to see the process firsthand and sign off on the display during their visit.
Representatives visited our corporate headquarters.
Mercedes-Benz Stadium representatives toured our facilities in Brookings, South Dakota, to see the process firsthand and sign off on the display during their visit.
Count on our manufacturing capabilities.
Their team relied on our manufacturing capabilities which have recently been recognized with a Frost & Sullivan Manufacturing Leadership Award for Operational Excellence in 2017.
Count on our manufacturing capabilities.
Their team relied on our manufacturing capabilities which have recently been recognized with a Frost & Sullivan Manufacturing Leadership Award for Operational Excellence in 2017.
Count on our manufacturing capabilities.
Their team relied on our manufacturing capabilities which have recently been recognized with a Frost & Sullivan Manufacturing Leadership Award for Operational Excellence in 2017.
Count on our manufacturing capabilities.
Their team relied on our manufacturing capabilities which have recently been recognized with a Frost & Sullivan Manufacturing Leadership Award for Operational Excellence in 2017.
Piecing it All Together
New stadium construction has a lot of moving parts and multiple parties on site with differing schedules, timelines and milestones. A company with more than 800 combined years in project management has the experience to work through the construction schedule at Mercedes-Benz Stadium over the past two years to bring an LED video solution to life on time and on budget.
We know every moment matters. When the lights came on and fans flocked to Mercedes-Benz Stadium, all eyes looked up at the Halo display and we had it completely installed and ready to make an amazing first impression.
Achieving Your Final Goal
A total of 16 displays combine for more than 83,500 square feet throughout Mercedes-Benz Stadium to provide fans with an immersive experience that is unique, memorable and unparalleled. From the unprecedented Halo display to the Mega Column display to the uniquely-shaped Feather Wall display to the club displays, Mercedes-Benz Stadium offers more LED real estate than any other stadium in the world and provides the ultimate game-day experience like nothing else available in sports.
Integrated System at
Mercedes-Benz Stadium
Home of the
Atlanta Falcons and Atlanta United
Click the pins on the image to see more information about each display.
Halo Display
Spacing: 15HD
Dimensions: 58' x 1,075' (17.56 m x 327.72 m)
Mega Column
Spacing: 15HD
Dimensions: 101' x 71' (30.78 m x 21.64 m)
More total square footage than
14 NFL & 18 MLB
teams' main video display
Upper Suite North Ribbon
Spacing: 15HD
Dimensions: 3.5' x 860' (1.10 m x 261.88 m)
Over 3,100 sq. ft.
of Daktronics patented ProRail ribbon display throughout the stadium
Upper Suite South Ribbon
Spacing: 15HD
Dimensions: 3.5' x 737' (1.10 m x 224.58 m)
Over 3,100 sq. ft.
of Daktronics patented ProRail ribbon display throughout the stadium
Lower Suite Ribbon
Spacing: 15HD
Dimensions: 3.5' x 532' (1.10 m x 162.15 m)
Over 3,100 sq. ft.
of Daktronics patented ProRail ribbon display throughout the stadium
Lower Suite Ribbon
Spacing: 15HD
Dimensions: 3.5' x 532' (1.10 m x 162.15 m)
Over 3,100 sq. ft.
of Daktronics patented ProRail ribbon display throughout the stadium
Field Level Ribbon
Spacing: 15HD
Dimensions: 3.5' x 199' (1.10 m x 60.72 m)
Over 3,100 sq. ft.
of Daktronics patented ProRail ribbon display throughout the stadium
Field Level Ribbon
Spacing: 15HD
Dimensions: 3.5' x 199' (1.10 m x 60.72 m)
Over 3,100 sq. ft.
of Daktronics patented ProRail ribbon display throughout the stadium
Closed Captioning Ribbon
Spacing: 15HD
Dimensions: 3.5' x 67.2' (1.10 m x 20.48 m)
Over 3,100 sq. ft.
of Daktronics patented ProRail ribbon display throughout the stadium
Closed Captioning Ribbon
Spacing: 15HD
Dimensions: 3.5' x 57.5' (1.10 m x 17.56 m)
Over 3,100 sq. ft.
of Daktronics patented ProRail ribbon display throughout the stadium
Pitch Level
Spacing: 15HD
Dimensions: 3.5' x 519' (1.10 m x 158.01 m)
16
total displays throughout the stadium
Feather Wall
Spacing: 4 mm
Dimensions: 26' x 68.8' (7.92 m x 20.98 m)
880
square feet in a triangle shape curved along the side of a seating section in the concourse
South Club
Spacing: 2.5 mm
Dimensions: 12.2' x 21.7' (3.72 m x 6.61 m)
4 NPP
(Narrow Pixel Pitch) displays installed: 2 in the North Club, 1 in the South Club and one in the press conference room
North Club
Spacing: 2.5 mm
Dimensions: 8.9' x 15.8' (2.71 m x 4.82 m)
4 NPP
(Narrow Pixel Pitch) displays installed: 2 in the North Club, 1 in the South Club and one in the press conference room
North Club
Spacing: 2.5 mm
Dimensions: 8.9' x 15.8' (2.71 m x 4.82 m)
4 NPP
(Narrow Pixel Pitch) displays installed: 2 in the North Club, 1 in the South Club and one in the press conference room
Press Conference Backdrop
Spacing: 2.5 mm
Dimensions: 7.8' x 13.8' (2.38 m x 4.21 m)
4 NPP
(Narrow Pixel Pitch) displays installed: 2 in the North Club, 1 in the South Club and one in the press conference room
Watch the Video Testimonial
Our Commitment to the Industry is Unmatched
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1968 - The Beginnings: Matside Scoreboard
Since 1968, Daktronics has grown with the sports industry. The first Daktronics Matside scoreboard was engineered to show critical information during wrestling matches.
![Matside Scoreboard]()
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1998 - First NFL Video Display Installation: Tampa Bay Buccaneers
Daktronics provided the LED video display system for the Tampa Bay Buccaneers that was used for 18 seasons. We're a staple in the sports world and we're the industry leaders and experts when it comes to LED signage and scoreboards.
![Tampa Bay Buccaneers]()
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2006 - First NFL HD Video Display: Miami Dolphins
We've pioneered LED video into the sports market by evolving and developing industry-leading HD technology.
![Miami Dolphins]()
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2017 - 21 of 31 NFL Stadiums: Industry Presence
21 of 31 NFL venues rely on Daktronics Super Systems for their game-day presentations. All 21 venues also rely on Daktronics HD product line for their main video display.
![NFL Collage]()
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2017 - Never Been Done Before: Mercedes-Benz Stadium
Mercedes-Benz Stadium unveiled the first-of-its-kind Halo display for the Atlanta Falcons, Atlanta United FC and numerous other concerts and special events.
Understanding our customers' wants and needs, listening to their situation and expectations, and then designing a custom solution specifically for them is what sets Daktronics apart from the competition.
![Mercedes-Benz Stadium]()
The project is a test of engineering and architecture coordination that showcases our company's depth and capabilities. Increasingly, there is a desire to move beyond common rectangle shapes and Daktronics has been at the forefront of the creative use of LEDs.
Sustaining Your Investment
Atlanta is a hub for Daktronics with multiple local employees who live in the area. This afforded our team the ability to be on site at Mercedes-Benz Stadium in a very short amount of time to help with any issues, answer questions and put everyone’s mind at ease.
We have our customers covered around the world. After the installation of any LED display system, turning it on and walking away isn’t an option. We remain committed to providing the best service and support in the industry for the lifetime of the display. We give our customers one number to call at any time – day or night – 24/7.