Making Every Moment Matter
Daktronics offers comprehensive game-day production services tailored to your goals, whether it’s for a single event or an entire season. Our Professional Services team collaborates with your institution to create an immersive live event experience, optimizing your venue’s display investment and meeting all live broadcast requirements.
Our event producers help you capitalize on existing production strengths while also supporting streaming, live broadcast and more. They can manage existing production staff or assist with hiring, training and filling in other positions as necessary, including the following positions:
- Technical director
- Camera operators
- Video replay operators
- Computer graphics personnel
- Scoreboard operators
- Stats operators
- Other live production professionals
What Does Daktronics Bring to the Table?
Experience
Our event producers ensure that training your current staff from is no longer your concern. With the backing of the entire Daktronics training, engineering, and creative teams, your producer and Daktronics system will be second-to-none in the industry.
Education
Our producers train the next generation of Live Event Producers on your campus. Whether students pursue careers in sports marketing, broadcasting, or new media, they learn to operate professional systems used around the world, preparing them for their careers.
Engagement
Our Event Producers, located nationwide, serve as your on-campus contact points and bridge your team with Daktronics. These producers meet weekly to stay informed about equipment and software updates.
Service
Making sure that your game day operators understand our control systems is paramount to your overall success. At Daktronics our number one goal is helping you succeed by providing your operators with a deep understanding of our systems.
Case Studies
James Madison University
Adding an on-site Daktronics event producer into the mix elevated the game-day experience while serving as a valuable resource for the university to ensure their brand and sponsors are represented in the best way. As a liaison between Daktronics and JMU, the event producer is intimately aware of the system, how it functions and how the content will show on the display. Pairing them together allows for the best possible outcome on game day for JMU and their fans.
Miami Open
For their 2022 event, the Miami Open wanted to make a splash by ensuring every audience member made no mistake that they were in Miami. By adding new LED displays to the 10 competition courts, on top of existing LED at Hard Rock Stadium, they had a lot of digital real estate to populate. So, they partnered with Daktronics Creative Services to develop a creative content package that would drive engagement and get fans on their feet.
How to Work with Daktronics
High School Event Production Curriculum
Create Opportunities for Students with Your Video Display
Our Event Production Curriculum provides opportunities for students to learn the art of event production through hands-on experience operating their school's video board. Developed by professional event producers, this curriculum guides classrooms through a course on how to put on a professional-level show at a school of any size.
Contact Daktronics Professional Services