Daktronics

Reinventing Piccadilly Lights

The iconic lights in London's Piccadilly Circus were upgraded by Land Securities & Daktronics, to a massive, outward-curved display capable of true 4K video production. Display content is managed by premium digital out-of-home media provider Ocean Outdoor UK on behalf of Landsec. This update marks the longest period of time for Piccadilly Lights to be dark since the 2nd World War. The transformation reestablishes Piccadilly Circus on the world stage.

Piccadilly by the Numbers

We have gathered some interesting facts about Piccadilly Lights as we follow the progress of this monumental installation. 

Installation Progress

Infographic

Infographic

Infographic

Piccadilly Lights Reinvented

The Piccadilly Lights are marketed and operated by premium digital out-of-home media provider Ocean Outdoor on behalf of Landsec. The digital content concept was designed by Ocean Outdoor and the 4K display solution was designed and manufactured by Daktronics.

Installation Photo with Advertisements

Installation Photo of Display Side Angle

Business Leaders in Front of Display

Piccadilly in the News

Piccadilly Circus Replacing Iconic Digital Signage With 4K, Curved LED Display From Daktronics

Wednesday, December 21, 2016 – The iconic lights in London’s Piccadilly Circus are being upgraded to a massive, outward-curved display capable of true 4K video production.
8 September 2017 "If You Build It, They Will Come..." Ocean Outdoor
26 April 2017 Never Mind the Width, Feel the Quality Ocean Outdoor
11 April 2017 Research confirms the positive effect of Piccadilly Lights on brand image Ocean Outdoor
21 March 2017 Hyundai Signs to New Piccadilly Lights Proposition Ocean Outdoor
10 March 2017 Tripping the #PiccadillyLights Fantastic Ocean Outdoor
09 March 2017 Daktronics to light up new-look Piccadilly Circus SignLink.co.uk
1 March 2017 Ocean Outdoor on Behalf of Land Securities Unveils New Piccadilly Lights Banner with Global Partners and Team GB Ocean Outdoor
18 January 2017 Goodbye Piccadilly: Famous Lights Take a Commercial Ad Break Ocean Outdoor
17 January 2017 Lights out - Piccadilly Circus kills its world-famous advertising screens for the first time since WWII TheJournal
17 January 2017 Lights go out at London's iconic Piccadilly Circus CNN
17 January 2017 London's Piccadilly Circus Goes Dark for a Few Months Time
16 January 2017 Lights Out for Piccadilly as Major Redevelopment Begins Ocean Outdoor
16 January 2017                                            BLACK OUT Why are the Piccadilly Circus billboard lights being switched off and when will the new HD screen be unveiled? The Sun
16 January 2017 Piccadilly Circus lights turned off for site renovations BBC
16 January 2017 Piccadilly Circus billboard lights switched off for longest time since the Blitz Evening Standard
16 January 2017 Piccadilly Circus billboards switched off as work begins on new state-of-the-art advertising screen Evening Standard
16 January 2017 Goodbye Piccadilly: A short history of the Piccadilly Circus advertising billboards City A.M.
16 January 2017 London's Piccadilly Circus lights go off for longest since World War Two Reuters
16 January 2017 London's Piccadilly Circus lights switched off (Video) Reuters
16 January 2017 Lights switched off at Piccadilly Circus for longest period since World War II Express
16 January 2017 The Piccadilly Circus lights have been switched off and it just looks kind of wrong The Irish News
16 January 2017 Piccadilly Circus lights turned off for site renovations All About London
16 January 2017 Piccadilly Circus: still London’s heart of darkness The Guardian
16 January 2017 Piccadilly Circus goes dark as billboards switched off Sky News
16 January 2017 London's famous Piccadilly Lights go dark until autumn Newstalk
16 January 2017 Watch: Piccadilly Lights switch off for months of redevelopment Campaign
16 January 2017 Iconic Piccadilly Circus billboard lights switched off India Today
16 January 2017 Piccadilly lights are switched off DW Akademie
16 January 2017 The world-famous London Piccadilly lights are being switched off for 9 months Business Insider
16 January 2017 The changing face of Piccadilly Circus - but now its famous billboard has gone dark until autumn for the first time in almost 70 years Daily Mail
16 January 2017 Creative pranksters give London's Piccadilly Circus lights the adblock treatment The Drum
16 January 2017 Iconic Piccadilly Circus lights to go dark for eight months as part of major redevelopment The Drum
10 January 2017 Daktronics designs Led a large screen 4K curve as a new image of Piccadilly Circus Digital AV Magazine
21 December 2017 Piccadilly Circus Replacing Iconic Digital Signage With 4K, Curved LED Display From Daktronics Digital Signage Connection
7 December 2016 Piccadilly Circus lights to be switched off for revamp BBC
7 December 2016 Land Securities & @OceanOutdoorUK Unveil Piccadilly Lights Transformation DailyDOOH
7 December 2016 Ocean Unveils Piccadilly Lights Transformation Ocean Outdoor
Project Updates Piccadilly Lights: A Global Advertising Icon Reborn Ocean Outdoor