Sports

Creative Services

About Us

Daktronics Creative Services is a full service creative team that offers extensive experience in the design, development and implementation of LED content. For the last 35 years we have steadily built a reputation as an industry leader in LED content design.

Creating quality content is important, but the real value is in how those elements come together to create a seamless production that engages, educates and informs your audience. We take pride in finding new and unique ways showcase the content we create on your displays, this is guided by our first-hand knowledge and experience with both Daktronics display and control system technology.

With today's audiences having higher expectations than ever and demanding to be entertained at all times our team is here to support you from display layouts – to content development – integration opportunities with 3rd party emerging technologies - and more.

Our Work

See our demo reels over the years, or visit our YouTube channel to see additional examples of our work for specific teams.

2020

2019

2017

2016

The Mets feature two of the premier power pitchers in the game so we entrusted Daktronics to take a prominent location in our ballpark to the next level. We added Enhanced Dynamic Content to spice up our ordinary strikeout board at Citi Field, animating pitch speed, type, and strikeout totals. We also implemented Verizon FiOS into that board’s programming in a visually pleasing way that enhanced their brand. We are thrilled with how it came out and look forward to adding to it moving forward.	Brendan McKeon	Manager of Video & Technology System	New York Mets
I think any content company can come up with ideas and deliver, but to take a project from nothing to something dynamic on an NFL scale, you need to find a group that has done it before and knows what they are doing. And that’s what we found with Daktronics Creative Services.	Dan Roy	AV Engineer	Tampa Bay Buccaneers
Having a Daktronics event producer and utilizing Creative Services is great because they have time dedicated to making sure our video board gives the best production possible. Come Saturday, it’s engaging and it’s fun. It’s something we’re proud of and excited about.	Taylor Catherine Dewey	Director of Marketing	James Madison University
I sincerely appreciate all the Creative Services team has done putting together this level of content in such a short period of time. The animation is amazing and the look book is great. Your firm had demonstrated the type of partnership we always seek, but rarely find.	Stephen Harris	Former Senior Director of Construction	General Growth Properties
The new headshots and graphics created by Creative Services were a HUGE hit. We've been very impressed by the work and responsiveness of the team.	Brad Young	Senior Producer	Kansas City Chiefs

Recent Projects

The following case studies provide some additional insight into how we collaborated with some of our different customers.

Tampa Bay Rays

Detroit Red Wings

New England Patriots

Iowa State University

Contact Daktronics Professional Services

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201 Daktronics Dr. | Brookings, SD 57006-5128 | 800-325-8766