University of Oregon

THE CHALLENGE

The Oregon Ducks sought the assistance of Daktronics Creative Services to create engaging content for their game days across all athletic events. They wanted a style that integrated design elements that were significant to the University of Oregon and would have a lasting impact. By leveraging their past experience working with Daktronics, they were able to build on their knowledge of what content resonated well with their audience in previous seasons.

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THE SOLUTION

The Ducks’ iconic Nike shoe designs served as a transformative source of inspiration for the content designs. The diamond plate accents from the cleats were integrated into the content with reflective diamond plates and flying ducks in 3D for texture. Creative Services also consulted the Ducks on new sponsor integration and activations to enhance their game day presence for their fans.

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