Enhanced Dynamic Content

Enhanced Dynamic Content (EDC) is a playback technology for data feeds – including statistics and social media – that delivers graphic transitions, real-time data effects and playback layers and the flexibility to show web pages on LED displays.

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​​​​Creative Services

Collegiate, Professional & Sponsorship Services

For creative digital content from opening animations and crowd prompts to player bios and sponsor animations, Daktronics Creative Services is equipped to provide you with a solution. We specialize in producing digital content in HD video and other numerous styles of displays including LED video displays, ribbon boards and LCD displays used in stadiums and arenas across the country. Our corporate headquarters is in Brookings, SD, USA, with regional offices located in Tampa, FL, USA and Shanghai, China.

Visit our YouTube Channel to See Creative Services Reels

Enhanced Dynamic Content

EDC empowers you to create and display even more dynamic data on video displays for fans.

Fans are accustomed to high-quality graphics and transitions from watching events from home on their television. Incorporating Enhanced Dynamic Content into your production helps you meet and exceed fan expectations.

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Check Out Demo Reels of Enhanced Dynamic Content

Webpage Playback
Data Transitions Baseball Demo
Data Transitions Football

Download the Minnesota Vikings Case Study

With the opening of the newest stadium in professional football, the Minnesota Vikings had all eyes on them as they opened U.S. Bank Stadium in 2016. With all new LED technology, Daktronics partnered with the Minnesota Vikings to establish U.S. Bank Stadium as a premier site to implement Enhanced Dynamic Content, prior to its public release.

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