Enhanced Dynamic Content

Enhanced Dynamic Content (EDC) is a playback technology for data feeds – including statistics and social media – that delivers graphic transitions, real-time data effects and playback layers and the flexibility to show web pages on LED displays.

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​​​​Creative Services

Collegiate, Professional & Sponsorship Services

For creative digital content from opening animations and crowd prompts to player bios and sponsor animations, Daktronics Creative Services is equipped to provide you with a solution. We specialize in producing digital content in HD video and other numerous styles of displays including LED video displays, ribbon boards and LCD displays used in stadiums and arenas across the country. Our corporate headquarters is in Brookings, SD, USA, with regional offices located in Tampa, FL, USA and Shanghai, China.

Visit our YouTube Channel to See Creative Services Reels

Enhanced Dynamic Content

EDC empowers you to create and display even more dynamic data on video displays for fans.

Fans are accustomed to high-quality graphics and transitions from watching events from home on their television. Incorporating Enhanced Dynamic Content into your production helps you meet and exceed fan expectations.


Watch Demo Reels of Enhanced Dynamic Content

Webpage Playback
Data Transitions Baseball Demo
Data Transitions Football



I think any content company can come up with ideas and deliver, but to take a project from nothing to something dynamic on an NFL scale, you need to find a group that has done it before and knows what they are doing. And that’s what we found with Daktronics Creative Services.Dan RoyAV EngineerTampa Bay Buccaneers
Having a Daktronics event producer and utilizing Creative Services is great because they have time dedicated to making sure our video board gives the best production possible. Come Saturday, it’s engaging and it’s fun. It’s something we’re proud of and excited about.Taylor Catherine DeweyDirector of MarketingJames Madison University
I sincerely appreciate all the Creative Services team has done putting together this level of content in such a short period of time. The animation is amazing and the look book is great. Your firm had demonstrated the type of partnership we always seek, but rarely find.Stephen HarrisFormer Senior Director of ConstructionGeneral Growth Properties
The new headshots and graphics created by Creative Services were a HUGE hit. We've been very impressed by the work and responsiveness of the team.Brad YoungSenior ProducerKansas City Chiefs
/en-us/photos/details?pn=WP-11810&cid=120514Daktronics Creative Services was great to work with and provided our team with incredible creative output. We shared our strategy and vision which they brought to life so we could visually see words like 'energy,' 'magic' and 'community' in the graphics produced.Darcy RaymondVice President, Marketing and EntertainmentTampa Bay RaysSee Photos

Download the Minnesota Vikings Case Study

With the opening of the newest stadium in professional football, the Minnesota Vikings had all eyes on them as they opened U.S. Bank Stadium in 2016. With all new LED technology, Daktronics partnered with the Minnesota Vikings to establish U.S. Bank Stadium as a premier site to implement Enhanced Dynamic Content, prior to its public release.

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