Real Madrid Turns to Daktronics for Curved LED Video Displays at Bernabeu Stadium

About Real Madrid

BROOKINGS, S.D. – Sept. 21, 2016 – Real Madrid FC, one of the world's most valuable and storied football clubs, has turned to Daktronics (NASDAQ-DAKT), the world leader in manufacturing and installing LED video displays, for new curved video displays that were installed this summer in historic Santiago Bernabeu Stadium located in the heart of Madrid, Spain.

"It has been very exciting for Auditel to win the competition for the renewal of the LED video display scoreboards and video control systems at the Santiago Bernabeu Stadium," said Auditel International Director David Ceballos. "The new displays are three times larger than the previously existing ones, and we also modernized the complete control and production systems with the latest technology. We worked very successfully with Daktronics, as in previous occasions, in a very demanding project with an extremely short time to be completed."

The two main displays each measure 31.09 meters wide by 5.12 meters high with an inward curvature as they match the stadium's architecture mounted on the front structure of the stadium roof at both goal ends. The structure provided strict weight restrictions and the Daktronics displays' light-weight engineering fit within the necessary limits for the project.

Both displays feature 13HD pixel layouts, the premier option for stadium technology, to provide superior brightness to cut through direct sunlight and ambient lighting conditions to deliver crisp, clear imagery.

"Some members of the Real Madrid FC technical management team, together with Daktronics' partner, Auditel, visited the United States to view some of our installations in stadiums and arenas," said Ivan del Rio, Daktronics regional manager. "Being such an important world sport entity, they really only considered the best solutions. We have to thank Auditel for their great work on this project including all structural, installation and technology integrations they helped to perform."

These displays will bring fans live video, instant replays, game information and statistics, graphics, and sponsor messaging throughout every match. Using the technology's variable content zoning, content can be shown across the entirety of each display. Each display can also be divided into multiple zones to show any variety of content to meet the stadium's needs.

In addition to the main displays, two ribbon displays were installed along the seating fascia to provide scoring information and the opportunity to highlight sponsors throughout events. Each of these displays measures 15 meters wide by 1.1 meters high and feature 10 millimeter line spacing.

All displays will be in use not only during the matches but also on a daily basis as an attraction to the stadium and club museum visits.

Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.

 

www.realmadrid.com

Real Madrid Club de Futbol based in Madrid, Spain, is the most valuable and supported sports team in the world. Being one of the top football clubs with higher number of titles and trophies, the Real Madrid was recognized as the FIFA Club of the 20th Century and currently leads the UEFA club rankings. Real Madrid has won the last two years UEFA Championship League.

 

About Auditel Ingenieria y Servicios

www.auditel.es

AUDITEL is an Engineering and Solutions Integration company with a wide range of experience in design, projects, installations and maintenance for audiovisual solutions, security, telecommunications, electricity, energy, air conditioning and mechanical installations.

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

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For more information contact:
MEDIA RELATIONS:
Justin Ochsner
Marketing
tel 605-692-0200
Justin.Ochsner@daktronics.com