Northern Quest Resort & Casino Adds Nine Daktronics LED Displays
2,500+ square feet of LED video displays installed on venue's exterior
BROOKINGS, S.D. – Jan. 14, 2019 – Visitors to Northern Quest Resort & Casino, a newly-expanded, Vegas-style casino and entertainment destination near Spokane, Washington, will be greeted by more than 2,500 square feet of LED video displays manufactured by Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in conjunction with YESCO, headquartered in Salt Lake City, Utah.
The nine-display installation is comparable in size to many spectacular LED video displays in New York's Times Square and the Las Vegas Strip. The project was part of a $20 million expansion completed this summer to welcome patrons to the growing resort property.
"We considered a variety of LED display options before settling on a nine-display configuration that brings an impressive 'wow' factor to the exterior of our world-class resort," said Northern Quest Resort & Casino Chief Marketing Officer Jen Mitchell. "In looking for an impressive, attention-grabbing design that complimented the new building's architecture, while taking the exterior windows into account, we selected this fantastic video solution. And we partnered with a great team, YESCO and Daktronics, who handle some of the largest LED video installations in the world."
Creating a digital media façade, nine LED video displays are installed above the main entrance of the resort. All nine displays measure 24 feet high and feature 10-millimeter line spacing with SMD LED technology. Four displays measure 8.5 feet wide, three displays measure 15.5 feet wide and the final two displays measure 12 feet wide. All displays are spaced in an eye-catching manner along the building’s exterior.
"We worked closely with the casino, ALSC Architects and Daktronics to bring the casino's vision and design to fruition for a unique LED display application to entertain and advertise to customers," said Brent Smith, YESCO account executive and branch manager. "It was a very fulfilling process that began in late December of 2017 and ultimately resulted in a successful installation for the casino."
The displays can be used individually, or they can be used as one large canvas to share the same message across all displays for a unified look and presentation.
"Northern Quest's venue and LED signage rivals the largest, most well-known casinos in Las Vegas and throughout the United States," said Tye Dato, Daktronics sales representative. "The displays combine to form the largest 10-millimeter installation in the Pacific Northwest and offer a very unique aspect for advertisers and to entice visitors to the venue. It was a pleasure to work with YESCO and Northern Quest to bring their vision to life for this LED display project."
The displays can promote current and upcoming shows being held at the facility, or they can promote venue specials, room rates, dining options, shopping attractions, experiential tribal and holiday entertainment, and much more.
These displays can be controlled to show individual content on each display or they can be used in a single-display manner with one piece of content spread across all nine displays.
Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.
About Northern Quest Resort & Casino
Northern Quest Resort & Casino, owned and operated by the Kalispel Tribe of Indians, a federally recognized Indian tribe, is a premier destination for Vegas-style casino gaming with world-class hotel rooms and suites, a luxury spa, more than a dozen restaurants and lounges, and big-name entertainment just minutes from Spokane International Airport in Spokane, Washington.