​​Daktronics Continues Partnership with Ocean, Westfield for Double-Sided Display in London​

BROOKINGS, S.D. – Feb. 24, 2015 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has completed a double-sided LED video display installation in the United Kingdom for Westfield's White City location at Southern Terrace.

"Daktronics worked successfully alongside the Westfield construction team to deliver the new Southern Terrace screen ahead of schedule," said Chris Lynham, head of national accounts for Westfield UK. "Operationally, November and December is the most challenging at Westfield London, so we were delighted to see the screen carrying the first media content in time for the lucrative pre-Christmas trading period. The screen is a great visual enhancement to the important Debenhams entrance to the centre and, as the first full-motion portrait opportunity, it completes the Ocean portfolio at Westfield London."

The new back-to-back displays feature 10 millimeter line spacing and each measure 5 meters high by 2.5 meters wide (17 x 8.5 feet). These displays provide crisp, clear imagery while incorporating industry-leading environmental protection.

Mark Bracey, development director at Ocean says, "The 10 millimeter portrait digital screen is Ocean's third screen from Daktronics. It forms the latest addition to Ocean's digital network of locations at Westfield London, offering brands a superior connection with consumers and ensuring the standard of advertising opportunities surrounding the center continue to be synonymous with quality."

"We're proud to continue our partnership with Westfield and install the inaugural Daktronics display for Ocean at White City," said Patrick Halliwell, Daktronics UK managing director. "The double-sided display will provide quality images for its lifetime at a prime location in London. It's exciting to see this project completed and meeting the customer's expectations."

Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.


About Ocean Outdoor

Ocean Outdoor is the UK's leading specialist out-of-home advertising company, with an unrivalled portfolio of large format digital screens, banner and super premium landmark advertising sites.

Ocean operates the most iconic outdoor sites in London, Birmingham, Manchester, Liverpool, Glasgow, Newcastle and Leeds. They include Britain's largest advertising site at London's IMAX; the Two Towers East and Two Towers West, which dominate the main arterial corridors of London's A4 and the financial district; and the Liverpool media wall, the UK's largest full-motion advertising site. Ocean also holds exclusive external rights for the most premium urban shopping mall in Europe, Westfield London, which has more than 28 million shoppers with spending power approaching £1billion.

Ocean owns and operates Signature Outdoor the market leader in premium large format outdoor media in Birmingham and the West Midlands and the commercial advertising partner for Birmingham City Council.​

Global private investment firm Searchlight Capital Partners LP acquired a majority stake in Ocean in December 2014.​