​​​​Daktronics Partners with Ocean for First Digital Roadside Display in Newcastle

London, UK – May 29, 2014 – Daktronics Inc., leader manufacturer of large LED video displays, has again partnered with Ocean to provide a digital signage LED video display. This installation marks the first digital roadside screen installed in Newcastle located in the city's highest traffic area. It is also the first installation of an outdoor fully-encapsulated surface mount diode (SMD) video display, featuring 3-in-1 LED technology, in the UK.​

Mark Bracey, Development Director at Ocean says, " As a 10 mm encapsulated screen, this latest addition to our portfolio was the first of its kind in the UK and was the perfect fit for expanding our iconic digital footprint across the UK.  Both I and our Operations Director, John Kilfeather, visited the factory at Brookings, and were impressed with the operation which helped secure our decision to use this outstanding screen.

The high-resolution 10mm portrait video display was installed in February 2014. It measures 10 metres high by 5.4 metres wide to show crisp, clear imagery. The SMD technology ensures multiple levels of protection from the elements.

"With the first installation of this technology in the UK, Ocean has set the benchmark of the standard of quality that brands should expect when using roadside LED technology. When the display was switched on, all parties were blown away by its sharp uniform image," comments Mark Taylor, Daktronics sales representative. "Ocean was impressed by the vivid images and high contrast this new technology has to offer. The site has proven very desirable with this first advertising sale being scheduled before the installation was even finished. A prime location, such as the one chosen by Ocean in Newcastle, plus outstanding technology are a powerful combination for digital out of home advertisers."

This is the second high-level installation that Daktronics has done for Ocean, the first one being Liverpool city's media wall at Liverpool Limes Street station, installed in December 2012. The 15mm HD landscape billboard, measuring 6.58 metres high by 30.36 metres wide, is located on the side of one of the city's main stations for the same purpose of advertising to passersby.

Daktronics LED video and messaging display technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement for years to come.

About Ocean


Ocean is the UK's leading specialist out-of-home advertising company, with an unrivalled portfolio of large format digital screens, banner and super premium landmark advertising sites.

Ocean operates the most iconic outdoor sites in London, Birmingham, Manchester, Liverpool, Glasgow, Newcastle and Leeds. They include Britain's largest advertising site at London's IMAX; the Two Towers East and Two Towers West, which dominate the main arterial corridors of London's A4 and the financial district; and the Liverpool media wall, the UK's largest full-motion advertising site. Ocean also holds exclusive external rights for the largest urban shopping mall in Europe, Westfield London, which has more than 23 million shoppers with spending power approaching £1billion.

Ocean's management team completed a buyout of the company in May 2012 backed by LDC, part of Lloyds Banking Group.