​Sioux Falls Dental Health chose Daktronics for their trusted name and leadership in LED sign technology. They also wanted to keep the business in the state because the workers at Dental Health are South Dakota people, and they believed incorporating a South Dakota business to the practice was the best choice. "New patients who have driven by recognize the nice bright lights, or see some of the photos of the work. They actually do mention that was the main reason they came into our office," Dr. Zachary Beecroft, DDS, said.

The board, updated monthly, is used to promote before and after photos of patients and current specials such as holiday content and local community events. Through the use of LED message displays, Sioux Falls Dental Health's work can build credibility and inspire others to make an appointment at their office. "We have a space on our patient history forms that tracks where and how they came to our office, and it just encourages visibility for our office here."