The Clock Tower is the iconic centerpiece at the newly renovated Tom Bradley International Terminal at LAX. Part of the Integrated Environmental Media System, this piece of high-definition structural art is a 72-foot tall, four-sided media LED screen built around the Great Hall's lift tower. The space gains a stunning new dimension thanks to the displays of rich content and eye-catching presentations that entrance passing passengers. The Clock Tower doesn't just boast the capacity for 'ambient' imagery. Its prime position is also used for advertising. Both a work of art and an optimal advertising vehicle, the four-sided centerpiece display provides a compelling combination of immersive content and marketing. The tower can also work in unison with other displays within the airport, complementing and reinforcing the message and, in the Center hall, able to create a fully immersive advertising pool.
LAX airport's FIDS inspire fliers to start dreaming about their travel experiences well before take-off. Whenever a flight is announced, vibrant images of its destination or origin are displayed on the screen either side of the information. The clear display means announcements are inspirational and clearly informative – able to be read easily even from far away.
Daktronics installed cutting-edge architecturally integrated indoor video displays at Los Angeles International Airport (LAX). The customized Daktronics media system is architecturally integrated with the building and original content was developed for the displays to engage, entertain and inform passengers as they move through the airport's Tom Bradley International Terminal (TBIT).
Building upon the thematic elements of travel, the content shown on these high-resolution displays helped fulfill the airport's goal of "transforming the traveler experience." While promoting the LAX host brand as the creative capitol of the world, the integrated display content also includes the opportunity for sponsor messages as part of the creative content display.