Learn Selling Tips & Gain Insight from Industry Professionals

Sales Expo

September 21-23, 2022

Brookings, SD

Attend our tuition-free seminar to grow your digital sign sales.

Since 1983, the Daktronics Sales Expo event has empowered sign company owners and sales staff with selling strategies and technical product knowledge on outdoor and indoor digital signage. We will work together to solve challenges in the industry. Attendees are armed with the personal connections, tools, and knowledge to overcome those scenarios.

Registration Opens June 20, 2022

Learn More

The Sales Expo Experience

What to Expect




Sign Design Contest

Take this opportunity to show off your favorite sign design and compete against other sign companies for the opportunity to win $250! Daktronics is offering two separate categories. Category one will feature displays 49 square feet and smaller; category two will feature signs 50 square feet and larger. Attendees can submit one design in each category.

Contest Rules

  • Design must have been installed after September 1, 2021.
  • Design must feature a Daktronics new model product.
  • One submission per category per person will be permitted.
  • All entry photos become property of Daktronics and will be used in marketing literature.
  • Deadline to submit entries is September 16, 2022.


*Sessions available for the virtual option.

Wednesday, September 21 - Daktronics Campus

Sessions [Details to Come]
Venus Control Suite Software: Basics Training [Optional]
Tours: Plant and Reliability Lab [Optional]

Thursday, September 22 - Daktronics Campus

Sessions [Details to Come]
Sign Design Contest

Friday, September 23

Pheasant Hunt/Golf Outing [Optional]

Daktronics is committed to providing a safe and comfortable environment for all visitors. Any additional guidelines to be determined.

*The safety of our employees, customers, community, and visitors remains Daktronics overriding priority.  Daktronics monitors the current state of the pandemic and will update company guidance as needed.

All Sales Expo sessions and meals are free.  Attendees are responsible for their own travel and hotel accommodations. 

Hotel Information

Daktronics has reserved a block of rooms at the Country Inn & Suites, Hampton Inn and Comfort Suites. Call and ask for the "Daktronics Sales Expo" rate when making your reservation.

Country Inn & Suites

Phone: 605-692-3500


Hampton Inn

Phone: 605-697-5232


Comfort Suites

Phone: 605-692-2882


Holiday Inn Express & Suites

Phone: 605-692-9060


Driving Directions

Sales Expo sessions will be held at our Brookings Headquarters.

201 Daktronics Dr, Brookings, SD 57006

Airline Information

Sioux Falls Regional Airport (FSD) is the nearest airport, 50 miles from our headquarters in Brookings, SD. The airport is serviced by Frontier, Allegiant, Delta, United and American Airlines.


Sales Expo Registration

Registration Opens June 20, 2022

Questions? Contact us!

Tara Hendricks | Convention Coordinator