Sony Corporation of America & News Corporation Team with Daktronics to Bring the Latest LED Technology to Times Square
BROOKINGS, S.D. – July 14, 2010 – Daktronics Inc. (NASDAQ-DAKT) of Brookings, S.D., today announced its latest LED video project for Sony Corporation of America and News Corporation at New York City's iconic One Times Square Tower. The new Daktronics-manufactured LED board was officially unveiled last Thursday, July 8th, and is certain to raise the eyebrows and grab the attention of New Yorkers and visitors alike.
The display utilizes Daktronics' cutting-edge DVX LED video technology and measures approximately 35 feet high by 40 feet wide. Engineered and tested to perform under even the harshest conditions, Daktronics' DVX LED display line's advanced environmental protection and revolutionary cooling system combine with Daktronics' world-class image processing to bring stunning HD-quality video to any location.
"We are proud to add Sony Corporation of America and News Corporation to our respected list of large screen LED video clients in Times Square," said Brad Wiemann, vice president of commercial business for Daktronics. "LED video advertising boards in Times Square are well known for being the largest and most dynamic in the world, and this new Daktronics’ display installation, and the technology behind it, will raise the bar to new heights for digital out of home advertising."
The new spectacular display replaces the previous sign at One Times Square and features Daktronics' 10 mm LED pixel pitch, making it one of the most visually dynamic and technologically advanced LED boards currently installed in Times Square. The LED display's first big presentation was FOX Sports' coverage of the Major League Baseball All-Star Game 2010, on Tuesday, July 13, broadcasted live in Times Square.
Sony and News Corporation will utilize the display to bring interactive consumer experiences to an unprecedented level in Times Square. For example, pedestrians could compete against each other in a real-time PlayStation™ 3 game broadcast live to the screen. Members of the public can also see themselves displayed live in high-definition video or send text messages directly to the Daktronics-manufactured spectacular display.
Daktronics' first Times Square project was the well-known Dow Jones, a News Corporation Company, Zipper display in 1986. Since that time, Daktronics has added more than 20 major projects to the world-famous area of New York City, more than any other LED display manufacturer. Some of the most well-known Daktronics projects in Times Square include the Coca-Cola® display, the Anheuser-Busch sign, and the Prudential display.
More information about Daktronics video displays can be found at: www.daktronics.com/spectaculars