Rose Bowl

Rose Bowl Stadium Upgrades LED Video Displays & Scoreboards

Rose BowlBROOKINGS, S.D. – October 14, 2011 – The Rose Bowl announced today Daktronics Inc. (Nasdaq-DAKT) of Brookings, S.D., has designed, manufactured and installed new video displays and scoreboards for the stadium. The upgrades are part of the first phase of the Rose Bowl Renovation Plan.

“These technological updates fit in perfectly with our vision for the future of the Rose Bowl Stadium,” said Darryl Dunn, General Manager of the Rose Bowl. “The LED technology is an invaluable asset to how we present each of our different events in a unique way. We will be able to showcase the teams and sponsors in new and exciting ways.”

The North End Zone features an LED video display measuring 30 feet tall by 77 feet wide. The new display provides incredible wide angle viewing for better visibility for more fans, increased contrast, and superb image clarity with the ability to display 144 quadrillion shades of color. It features Daktronics DVX technology at 600 lines high by 1536 columns wide. On each side of the North display are three LED advertising displays each 7 feet high by 28 feet wide. These displays will provide the opportunity to showcase sponsors throughout events and provide up-to-the-minute statistics and game information.

The South End Zone features a custom vintage scoreboard with the latest in LED digits for a unique architectural element to the stadium. On the top of the scoreboard is an analog clock in addition to the digital timing clock. Scoring elements include home and guest score, time outs, down, yard to go, ball on and quarter. The South End Zone will also feature LED advertising panels similar to the North End Zone.
Along the East side of the stadium are additional digital displays to provide scoring and timing information, and sponsor advertisements throughout the game.

“This is a great upgrade for the Rose Bowl,” Robin Hall, Daktronics Region Manager, said. “The LED technology gives them the opportunity to preserve the history and tradition, while offering the fans additional entertainment value. In addition, the new system allows new avenues and inventory for sponsorship and revenue.”

Daktronics LED video and messaging display technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement for years to come.

About Rose Bowl

A National Historic Landmark built in 1922 and known mainly for the New Year's Tournament of Roses Football Game, the Rose Bowl Stadium has also earned its World-Class Reputation by hosting five NFL Super Bowl Games, the 1984 Olympic Soccer Matches, the 1994 Men's World Cup, the 1999 Women's World Cup, the 2002, 2006 and 2010 BCS National College Football Championship Games, the record-setting U2 concert in 2009 and numerous other memorable events over the past eighty plus years.
The stadium is the proud home of the Tournament of Roses Football Game, UCLA Bruin Football, Americafest Fourth of July Celebration, concerts, religious services, filmings and the World’s Largest Flea Market-R.G. Canning.