Daktronics Display Lights up Hangzhou Tower Shopping Center

BROOKINGS, S.D. – Jan. 13, 2010 – Over the past few months, a new light emitting diode (LED) display of more than 3,300 linear meters (10,800+ feet) of PXS-62 LED freeform lighting elements, designed and manufactured by Daktronics Inc. of Brookings, S.D. (NASDAQ-DAKT), was installed on the outside of the Hangzhou Tower Shopping Center.

The LED lighting elements, attached to the façade of the two buildings, highlight local events and present amazing graphics with bright, exciting colors to catch everyone’s attention.

The state-of-the-art system features the latest Daktronics LED video technology with the ability to present live and recorded video images. Daktronics LED technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement.

Prior to Hangzhou Tower’s order, a Daktronics PXS LED video display, measuring approximately eight meters tall by 30 meters wide (26 feet high by 98 feet wide), was installed on the side of the Hangzhou Tower Shopping Center as part of a demo shootout that involved three competing companies. With only one week to prepare for this demo, Daktronics was able to pull through and impress the customers with the PXS product and its ability to adapt to any location.

About Hangzhou Tower Shopping Center

Hangzhou Tower Shopping Center is located at No. 1, Wulin Square, the most flourished business, culture and traffic center in the heart of Hangzhou; it is also a well-known department store in China. With the bold introduction of advanced management techniques from home and abroad, the department store has established a highly effective market management organization and mechanism, provided high quality goods aiming the people of medium and high buying power, which has won the favor of customers for over ten years.

About Daktronics

Daktronics has strong leadership positions in, and is one of the world’s largest suppliers of, electronic scoreboards, computer-programmable displays, and large screen video displays and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com, e-mail the company at sales@daktronics.com, call (605) 697-4300 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. P.O. Box 5128 Brookings, S.D. 57006-5128.

For more information contact:
Julien Jasserme
Marketing Manager, International Regions: Europe, Middle East, Africa, Latin America & Caribbean
tel:+1-605-692-0200 Ext 57712
email julien.jasserme@daktronics.com