Mollman Outdoor Expands Inventory To Include Digital

BROOKINGS, S.D. – Dec. 2, 2016 – Mollman Outdoor introduced digital billboards to their inventory last month with LED technology from Daktronics (NASDAQ-DAKT) of Brookings, South Dakota. The new Out of Home display is currently installed and sending advertising messages to passersby in Moore, Oklahoma.

"This is the first digital billboard I've added to my inventory and I've had a great experience working with Daktronics throughout the entire process," said Matthew Mollman, owner of Mollman Outdoor. "Since the installation a few weeks ago, I've already signed on a new advertiser due to the digital product. I've received numerous compliments and a handful of inquiries from future advertisers."

The digital billboard measures 11 feet high by 22 feet wide and features 20-millimeter line spacing to provide a sizeable digital canvas for advertising and other messages. This technology is extensively tested to withstand the outdoor elements for optimal operation and is backed by unmatched service and support from Daktronics, the industry leader in LED digital display technology.

Another benefit of going digital is flexibility in scheduling and changing content as Mollman continued, "The digital billboard has already proven very useful by being able to change artwork or post a PSA within a three-minute window."

"We're honored to provide Mollman Outdoor with their first digital billboard and to help them get the most out of their investment with tips for creating effective content for digital LED products," said Collin Huber, OOH Sales Manager at Daktronics. "We look forward to seeing the creative uses of this product for years to come."

Daktronics provides digital billboards which combine a targeted LED for the OOH industry with a proprietary module design, providing passersby with exceptional looking promotional and advertising messages.

About Mollman Outdoor

Starting in the billboard business in 2006, Mollman Outdoor has since tripled their footprint with various sizes of billboards ranging from the smaller Jr. Poster to the larger Bulletin. All locations are static aside from the one new digital billboard location. With a lifetime of experience in the media industry, Mollman helps brands and products through a media network of billboards, radio, retargeting and geo-fencing.