​​Hershey Entertainment & Resorts to Sweeten Facilities with New Daktronics Displays

BROOKINGS, S.D. – July 11, 2014 – Daktronics Inc. (NASDAQ-DAKT) of Brookings, S.D., has partnered with W.J. Strickler Sign Company and Hershey Entertainment & Resorts (HE&R) out of Hershey, Pennsylvania, to upgrade their existing three-sided marquee that greets visitors as they enter the entertainment complex, which includes Hersheypark, GIANT Center, Hersheypark Stadium and Hersheypark Arena. Installation was completed prior to Memorial Day. 

"It was a pleasure working with Daktronics and W.J. Strickler Sign Company on our marquee upgrade," said Vikki Hultquist, Assistant General Manager, Attractions & Entertainment for HE&R. "As leaders in their field we anticipated a high quality product with exceptional service and the results were just that. We value our relationship with them, and look forward to working together again on additional upgrades."

Each display is approximately 8.5 feet high by 12 feet wide. These three displays each incorporate 16 millimeter line spacing. The displays also feature excellent image clarity and contrast with wide angle visibility while providing multiple levels of protection from the elements. Sticking with industry standards the displays are capable of showing one large image, and can also be divided into separate windows to show a variety of vivid graphics, colorful animations and sponsor advertisements.

"Daktronics is very proud to partner with Hershey Entertainment and W.J. Strickler Sign Company to breathe new life into their main entry marquee," said Daktronics Sales Representative Scott Willson. "A world-class destination deserves world class technology and the new displays are a huge step up from what had been in place previously. The results are stunning." 

Daktronics LED video and messaging display technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement for years to come.​

About HE&R

Hershey Entertainment & Resorts is proud to help fulfill the dream of our mutual founder, Milton S. Hershey, by supporting Milton Hershey School, the largest home and school in the world, as it continues to provide opportunities for children in need. www.mhskids.org