Easton Gateway to Connect with Customers Via New Daktronics LED Video Display
BROOKINGS, S.D. – July 13, 2016 – Customers arriving at Easton Gateway will be greeted with a new LED video display once installation is complete this September. Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, will design, manufacture and install the display for the shopping destination in Columbus, Ohio.
The display features 3-in-1 SMD LED technology at a tight 8 millimeter line spacing to provide excellent image clarity and contrast with wide angle visibility at close viewing distances. Measuring 5 feet high by 10 feet wide, this large canvas display will show live and recorded video, graphics and animations, and advertising messages to all who enter, shop and dine at Easton Gateway.
"Navigating our 300 plus best-in-class shopping, dining and entertainment destinations can be challenging at times, especially if someone is new to Easton," said Jen Peterson, Chief Executive of Easton. "With the addition of this new LED display, coupled with our many maps, directories, Guest Service Desk and Attendants, we believe this will enhance the Easton experience for our 25 million annual visitors."
Located near parking areas, the display will also be used to guide people to available parking and direct them to shops and restaurants of interest within the center.
"This installation will provide Easton Gateway with an outdoor SMD solution for close viewing in their outdoor environment," said Steve Bayer, Daktronics sales representative. "We're looking forward to seeing the completed installation bringing customers to their location and providing them with an additional way to connect with their visitors."
Daktronics LED video and messaging display technology feature industry-leading environmental protection for a long lifetime with consistent performance and low power consumption, providing value and excitement for years to come.
About Easton Gateway
The 54-acre development is Easton's newest district adding more than half a million square feet of retail space to an area that already boast more than 5 million square feet of best-in-class retail. Home to various large and junior anchor tenants, nearly 150,000 square feet of small and mid-sized retailers and new restaurant concepts, Easton Gateway offers optimal access and visibility in Columbus, Ohio with I-270 to the east and Morse Rd. to the north. For more information on Easton Gateway and Easton Town Center, visit www.eastontowncenter.com.