Downtown Summerlin Brings Light Over Roadway With Daktronics Display

BROOKINGS, S.D. – Nov. 22, 2016 – A new LED display installed on Festival Plaza Drive in Las Vegas, Nevada, is bringing messages and advertising to passersby after Downtown Summerlin® asked Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to design and manufacture the nearly 380-square-foot display.

Downtown Summerlin, a 106-acre, 1.4-million-square-foot mixed-use development owned and operated by The Howard Hughes Corporation®, features outdoor businesses, entertainment, fashion, restaurants and retail establishments. They have brought in this new LED display technology to enhance communication at the district.

"Consumers today expect a fresh, modern shopping experience that's entertaining and convenient," said Ed Wasserman, spectacular sales at Daktronics. "Digital signage technology is just one piece of the marketing pie that can enhance the overall experience for shoppers, and we couldn't be happier to deliver a reliable and dynamic solution to Downtown Summerlin."

Measuring 12 feet high by 31.5 feet wide, the display features 10-millimeter SMD LED line spacing to provide high outdoor resolution images those passing by. Capable of live and recorded video, this display is mainly used for graphics and animations to announce current and upcoming events to the entire valley which welcomes approximately one million visitors per month.

Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.

About The Howard Hughes Corporation®

The Howard Hughes Corporation owns, manages and develops commercial, residential and mixed-use real estate throughout the U.S. Our properties include master planned communities, operating properties, development opportunities and other unique assets spanning 16 states from New York to Hawai'i. The Howard Hughes Corporation is traded on the New York Stock Exchange as HHC with major offices in New York, Columbia, MD, Dallas, Houston, Las Vegas and Honolulu. For additional information about HHC, visit www.howardhughes.com or find us on Facebook, Twitter, Instagram and LinkedIn. ​​