​​Daktronics Shares Customer Stories, Co-Sponsors Concert at NACDA 2015

Customers encouraged to share #MyDakStory on social media

BROOKINGS, S.D. – June 11, 2015 – As the National Association of Collegiate Directors of Athletics (NACDA) 2015 convention kicks off today, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, continues a decades-long partnership with the organization by co-sponsoring the fourth annual Salute Concert for Wounded Warrior Project® on the evening of Tuesday, June 16.

At this year's convention celebrating NACDA's 50 year anniversary, the company is encouraging customers to reflect on their past experiences and share their personal Daktronics story using the #MyDakStory hashtag on social media. Attendees can visit Daktronics booth to share their story of first interactions, installation excitement or anything that sticks out in their minds about working with the company. Posts will be shown on the displays in Daktronics booth #515 and examples are available at www.daktronics.com/NACDA-2015.

"We're proud to continue our partnership with NACDA and to once again be a sponsor of the Salute Concert for Wounded Warrior Project," said Kyle Adams, Daktronics sales representative. "This year, we're excited to highlight our display's capability to integrate with social media at our booth by asking our customers to share their stories with us. Once they post on social media using the #MyDakStory hashtag, we can then pull that post and show it on our display, thereby highlighting a hot item that many colleges are either currently doing or looking to add to their event production."

At Daktronics booth, 4 millimeter and 6 millimeter video product will be on display. Other products such as a 6 millimeter double-sided Digital Street Furniture, a 6 millimeter courtside scorer's table and 4 millimeter video display will be welcoming attendees to the convention in the hotel foyer area.

Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.

 

About NACDA

NACDA, celebrating its 50th year, is the professional and educational Association for more than 10,400 college athletics administrators at more than 1,600 institutions throughout the United States, Canada and Mexico. More than 4,000 athletics administrators annually attend NACDA & Affiliates Convention Week. Additionally, NACDA manages 13 professional associations and three foundations. For more information on NACDA, visit www.nacda.com. ​