Daktronics Selected By El Corte Inglés For Largest Video Display In Spain
BROOKINGS, S.D. – Feb. 24, 2015 – El Corte Inglés, the largest retail store chain in Spain and world leader in large department stores, has selected
Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to provide the largest video display in Spain – and one of the largest video displays in all of Europe – measuring 194 square meters and wrapping around the building façade, at their Callao location in Madrid. A second display, measuring 137 square meters, will be installed in Málaga this March.
The installation at Callao measures 18.29 meters high by 10.61 meters wide and features SMD (Surface-Mount Device) technology at a 10 millimeter line spacing. The display includes a seamless angle that provides impressive viewing angles as it shows vibrant images with excellent contrast.
The upcoming Málaga installation will measure 9.88 meters high by 13.9 meters wide and feature a 13HD pixel layout, prime technology for cutting through direct sunlight.
With this new system, El Corte Inglés will project their distinctive image and provide a new experience to their customers. Much of the information shown on the display will include fashion and beauty trends, home décor, electronics, food, tourism and more. A total of 25.5 million people annually pass through the square where this display is located giving it a great amount of reach and impact as it can be seen from more than 100 meters away.
Both displays incorporate industry-leading environmental protection for longer lifetimes in outdoor environments. The variable content zoning capabilities of each display allow them to highlight one piece of content across the entire display or to organize the display into different sections to show multiple pieces of content at the same time.
"We are very excited with the success of the El Corte Inglés Callao installation which has once again shown the great capabilities of Daktronics products and provided another top-notch LED display in Spain," said Ivan Del Rio, Daktronics Spain regional manager. "The project was completed on a shortened time frame and Daktronics engineering and project management teams were able to bring it all together. We're proud to have completed this display and look forward to the upcoming Málaga installation."
Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.