Daktronics Lights Up Samsung's Flagship Store in China
BROOKINGS, S.D. – May 9, 2014 – Samsung Investment Company turned to Daktronics Inc. (NASDAQ-DAKT) of Brookings, S.D., to design, manufacture and install a LED display to cover the building façade on their first flagship store on Nanjing Road Pedestrian Street in Shanghai. The display measures 18 meters high by 8 meters wide (59 x 26 feet) and is created from Daktronics PSX-62 – freeform LED stick elements with 62 millimeter line spacing.
Rebecca Ding, Retail Management Team Leader of Samsung Greater China said, "Nanjing Road Pedestrian Street's charm was enhanced by the creative façade and dynamic lighting experience of Samsung's Flagship Experience Store that opened on April 11. The façade lighting Daktronics provided to us has helped to quickly establish our Flagship Experience Store as an iconic retail destination on Shanghai's Nanjing Road."
The display retains the ability to be seen through the frosted curtain wall of the building and provides lighting accents to the creatively designed physical exterior of the building. It is capable of showing customized animations and dynamic lighting effects to bring the exterior of the building to life.
Daktronics Creative Services supported the installation for the grand opening, which coincided with the Galaxy S5 release, by providing multiple custom animations for the display.
The installation was equipped with a dedicated Daktronics control system to provide multiple pre-set lighting scenes that can be displayed based on Samsung's needs including soft transitioning and fading effects between lighting scenes.
"The close cooperation of the designers, construction team and Daktronics really made this project a success," said Jon Minor, Daktronics sales manager for the Asia Pacific region. "We went through several iterations of testing to ensure our PSX-62 product would coordinate perfectly with the curtain wall glass and the architectural aspects of the façade. We are incredibly pleased with the result and are very excited to be a part of this landmark project in Shanghai."
Daktronics LED video and messaging display technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement for years to come.