Daktronics Creative Services Fills Fall Schedule Preparing Teams, Colleges And Brands For Sporting Seasons

Catalog content provides quality, affordable, quick-turn content

BROOKINGS, S.D. – Oct. 31, 2016 – As the fall sporting seasons began, Daktronics (NASDAQ-DAKT) Creative Services of Brookings, South Dakota, provided numerous teams, colleges and brands with custom and catalog digital content for football, hockey, basketball and volleyball.

"One of our busiest times of the year is the fall sports seasons and we were once again prepared to handle the challenges of scheduling and producing effective, quality content for our customers in 2016," said Trisha Schuver, Daktronics Creative Services manager. "We were able to deliver thousands of content files to our customers this year to help make some of their big moments memorable as well as providing them the support they needed to prepare for another season."

Custom content tailored for a specific team or school is often a big task for the Creative Services team as evidenced by the large amount of work done for professional football, college football and national sponsors this year. A task in which they work closely with the customer to understand their end goals and provide the best possible solution. Aside from custom content, catalog content plays a big role for digital content customers.

"In addition to creating custom content, having quality catalog content packages available for our customers is something we work hard to do," added Schuver. "These packages provide an affordable solution that can be formatted and delivered very quickly to fit their specific displays sizes. In addition, we are able to customize some of these pieces with team colors and logos to give our customers something that is unique to them."

This year, more than 20 teams requested more than 800 catalog content files for football, hockey, basketball and volleyball. Content provided included crowd prompts and race and game packages to engage fans in the action.