Still images from animated rendering
Daktronics Creative Services Brings Light to Coca-Cola Signage for Mets
New LED script display at Citi Field highlights sponsorship
BROOKINGS, S.D. – May 17, 2016 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, partnered with the New York Mets to bring animated content to the new 26-foot-high by 84-foot-wide LED script display the company recently installed at Citi Field in New York, New York. The display spells out "Coca-Cola" in right field. The team relied on Daktronics' expertise in content production for displays of all shapes and sizes to create animations that bring attention to the sponsorship in an exciting and engaging way.
Building on a partnership that began with content for the Mets' main video displays when they were newly installed, Daktronics Creative Services started providing creative animation and ambient lighting ideas for the unique script display prior to installation. Due to the intricacies of such a unique display, the Mets relied on Daktronics' experience and expertise in the industry, and past experience working with the Detroit Tigers' and New England Patriots' script displays, to maximize the graphical effects brought to their new display.
"We have a great relationship with the Mets and are building on that with the production of this content for their new display," said Ethan Sevilla, Daktronics account executive on the project. "Our Professional Services team, including on-site trainers, application engineers and creative services artists, worked in conjunction with our project management team using their engineering drawings to determine the exact pixel dimensions of the display. Completing that complex task allowed us to create a pixel mask which tells us where content will actually show within the Coca-Cola display lettering.
"Based on our understanding of this unique technology and being able to place content within each letter of the display, the Mets and Coca-Cola asked our creative team to produce content. We sent examples that really impressed them both, so we continued with more ideas and expanded their inventory to give them a variety to choose from on game day."
More than 30 animations were provided that include content for Coca-Cola, the Mets' brand and players, crowd prompts, and artistic elements. The production of content is still ongoing at the request of the team and their sponsor.
At more than 2,200 square feet, the display is one of the largest of its kind in professional sports and the largest to show brand specific advertising. The LED freeform puck-shaped elements are spaced 35 millimeters apart, can be integrated seamlessly with other displays at Citi Field and provide a unique aspect to every event.
For the main display, Daktronics Creative Services provided transitional elements for between different pieces of content, game information, layouts and live video shots.