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Daktronics Continues Decades-Long Partnership With NACDA ​

BROOKINGS, S.D. – Jan. 14, 2015 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has renewed a sponsorship contract with the National Association of Collegiate Directors of Athletics (NACDA) that builds on a partnership that spans more than two decades. The new three-year contract shows Daktronics' continued dedication and support for collegiate athletics.

"As a leader in video and messaging display technologies, Daktronics has been an integral part of NACDA and its affiliates for over 20 years, especially the Salute Concert for the Wounded Warrior Project at our annual Convention," said NACDA Executive Director Bob Vecchione. "We are excited to have Daktronics with us in this momentous year, as we celebrate our 50th anniversary as an organization, and for many years to come."

The contract includes sponsorship of multiple NACDA events. Daktronics is a Presenting Sponsor of the FBS Leadership summit surrounding the new college football playoffs and is an event sponsor for the annual NACDA Convention which includes an exhibitor booth, providing displays to support the convention and co-sponsoring the Salute Concert for the Wounded Warriors Project. The past two years, NACDA and Daktronics presented a check to the Wounded Warriors Project for more than $30,000 to help support our troops returning from active duty.

"Extending this partnership and sponsorship with NACDA is key to Daktronics meeting our goals for supporting the college athletic landscape," said Daktronics Vice President of Live Events Jay Parker. "We're proud and excited to be extending our long-standing relationship for another three years and look forward to the future that this partnership provides."

Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.

About NACDA​

NACDA, now in its 50th year, is the professional and educational Association for more than 11,000 college athletics administrators at more than 1,600 institutions throughout the United States, Canada and Mexico. More than 4,000 athletics administrators annually attend NACDA & Affiliates Convention Week. Additionally, NACDA manages 15 professional associations and three foundations. For more information on NACDA, visit www.nacda.com.​