Columbus Crew 2014

Columbus Crew Focus on Fan Experience with Video Display from Daktronics

BROOKINGS, S.D. – Jan. 28, 2014 – Daktronics (NASDAQ – DAKT) of Brookings, S.D., announced today that Columbus Crew of Columbus, Ohio, has asked the company to design, manufacture and install an integrated LED video display system including a main video display, an auxiliary video display and two ribbon displays.

"We have been going through a thorough process of analyzing all of the different aspects of our club and where we need to make improvements, and it was fairly obvious that replacing the existing video board at the stadium was a top priority of Precourt Sports Ventures for improving the fan experience," said Crew Chairman and Investor-Operator Anthony Precourt. "In addition to winning soccer matches and trophies, delivering a professional, high-quality and exciting experience at Crew matches is paramount to our success as an organization, and I am looking forward to this high-impact upgrade for the 2014 season."

The main video display will incorporate excellent image clarity and contrast with wide angle visibility while providing multiple levels of protection from the elements. This nearly 17-foot high by 66-foot wide display features a 15HD pixel layout and is capable of showing one large image to highlight live video and instant replays. It can also be divided into separate windows to show a variety of vivid graphics, colorful animations, up-to-the-minute statistics, scoring information and sponsor advertisements.

The auxiliary video display is located directly under the main display. It will feature the same 15HD pixel layout and measure nearly 5 feet high by 43 feet wide.

The two ribbon displays – one will be located on each side of the field – will also feature 15HD pixel layouts and each will measure more than 2 feet high by 42 feet wide.

These displays will provide the opportunity to showcase sponsors throughout events and provide up-to-the-minute statistics and game information.

"It is a great honor to again partner with Columbus Crew on their new video display installation," said Daryl Mihal with Daktronics. "These new displays will no doubt provide for an overall enhancement to the game-day experience for The Crew and their fans. It is yet another great installation for Major League Soccer, their fans and the sport as a whole."

Columbus Crew recently installed a custom Daktronics audio system prior to the start of the 2013 season. For more on the audio installation, view this news release at

Daktronics LED video and messaging display technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement for years to come.

About Crew Stadium

Crew Stadium is the first ever soccer-specific stadium in Major League Soccer. It opened its doors on May 15, 1999 to a sell-out crowd for a match against the New England Revolution. It has hosted numerous national and international events, including eight U.S. Soccer FIFA World Cup Qualifiers, FIFA Women’s World Cup matches and a number of concerts, including three-day festival Rock on the Range, Kenny Chesney and Jason Aldean. In 2008, the venue added a permanent stage in the North End, allowing for up to 35,000 fans to take in concerts and other marquee events.