Chicago Cubs Partner With Daktronics for LED Video Displays at Wrigley
Partnership includes scoreboards for Chicago community
BROOKINGS, S.D. – Jan. 20, 2015 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has been selected to partner with the Chicago Cubs in their quest to install new LED video display technology at historic Wrigley Field in Chicago, Illinois.
The new display in left field will measure 42 feet high by 95 feet wide and the new display in right field will measure 29 feet high by 71 feet high. These two displays will feature variable content zoning which allows them to show one large image to highlight live video and instant replays. Each display can also be separated into multiple zones to show any combination of scoring information, up-to-the-minute statistics, graphics and animations, and sponsor messaging and advertising.
"Daktronics are proven leaders in the sports industry providing best in class systems and reliable service to several teams in professional sports," said Carl Rice, vice president, Ballpark Operations, Chicago Cubs. "We are happy they will serve as our partner as we look to develop content and programming that enhance the game-day experience while reflecting the history and tradition of our great ballpark."
As part of the agreement, Daktronics and Cubs Charities will provide additional standard scoreboards with control systems to local youth baseball fields as part of Cubs Charities' Diamond Project. The Diamond Project provides funds to non-profit, neighborhood-based organizations to support capital improvement projects that improve the quality, safety and accessibility of local baseball fields or indoor training facilities. Both parties are looking forward to this unique opportunity to deliver these additional scoreboards to the most deserving baseball fields in the Chicago community.
Additionally, Wrigley Field will receive two outfield fascia wall displays measuring 6 feet high by 74.5 feet wide, two ribbon displays measuring 3.5 feet high by 180 feet wide – one along the first baseline and one along the third baseline – and two pitch displays along the first and third baselines measuring 3.5 feet high by 14.5 feet wide. All of these displays can show versatile content to supplement the main video displays, highlight out-of-town scores and statistics, showcase sponsors throughout the game and feature a multitude of other game information.
All LED video displays being installed at Wrigley Field will feature premier outdoor technology with a 13HD pixel layout to provide crisp, clear imagery with brightness to cut through direct sunlight. Wide angle visibility of the displays will appeal to fans throughout the ballpark.
"Daktronics is honored to have this opportunity to partner with the Chicago Cubs for such a monumental undertaking at 100-year-old Wrigley Field," said Daktronics CEO Reece Kurtenbach. "We pride our business on providing our customers with solutions that fit their needs, but also solutions that fit their facility. I'm confident that this installation will complement the aura of Wrigley Field by paying homage to the nostalgia of Cubs baseball and excite their fan-base at the same time."
"This is an exciting project and we're proud to be a part of it," said Tony Mulder, Daktronics sales representative. "The new displays will provide an extra level of excitement to the game-day experience. We're looking forward to seeing the hard work put in by everyone involved come to fruition and to seeing the final presentation having a positive impact on the entire Chicago Cubs fan base."
To integrate and control the new video displays being installed, the Cubs are receiving Daktronics powerful Show Control system. This industry-leading system provides a combination of display control software, world-class video processing, data integration and playback hardware that forms a user-friendly production solution. For more information on Show Control, visit www.daktronics.com/show.
Also included in the installation will be four fixed-digit scoreboards in the lower seating level concourse to provide the traditional statistical information to fans while they are away from their seats.
Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and protection from outdoor elements while incorporating low power consumption, providing value and excitement for years to come.