American Airlines Center to Renew Partnership with Daktronics for New Marquee Video Displays

BROOKINGS, S.D. – July 27, 2016 –Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has announced today that the company will continue its partnership with American Airlines Center by designing, manufacturing and installing two new marquee LED displays in Dallas, Texas. Both displays are scheduled to be installed later this summer to be ready to entertain fans during the Dallas Mavericks and Dallas Stars 2016-17 seasons and other special events held at the venue.

"We are pleased to extend our partnership with Daktronics to upgrade the American Airlines Center video marquee," said Dave Brown, Executive Vice President and General Manager of American Airlines Center. "The new LED technology elevates our marquee to the next level and heightens our branding opportunities to the 280,000 people that drive by the Center weekly."

The new displays will be installed in the marquee structure off of Interstate 35E in Dallas. They will measure approximately 24 feet high by 20 feet wide and feature a 15HD pixel layout. These displays provide excellent image clarity and contrast with wide angle visibility while also incorporating industry-leading environmental protection. They will promote current and upcoming events as well as highlighting sponsors associated with the venue or specific events. The displays will also feature the highest brightness capability offered by Daktronics to combat the direct sunlight that will affect the displays.

"We are very excited and honored that Daktronics has been selected again to update the I-35 marquee display at the American Airlines Center," said Dan Fjeldheim, Daktronics Sales Representative. "Daktronics' high brightness LED product will allow for great viewing of the displays throughout the day."

Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.

​About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

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Safe Harbor Statement

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2018 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For more information contact:
MEDIA RELATIONS:
Justin Ochsner
Marketing
tel 605-692-0200
Justin.Ochsner@daktronics.com