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Content 101
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Term |
Definition |
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Animation |
Graphic elements with motion to create a special effect. Common formats are .AVI, .MP4, and .MPG. |
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Complementary Color |
Colors directly across from each other on the color wheel. Common examples are red and green, orange and blue and yellow and violet. |
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Contrast |
The difference between color values in a layout of the animation. An example of high contrast is the use of black text on a yellow background. An example of low contrast is the use of red text on a green background. |
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Fixed-width fonts |
Characters using the same amount of physical space. |
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Gradation |
A smooth, gradual change from one color to another. |
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Graphic |
Pictoral representation of a message, picture or image, usually in .PNG, .JPG, .BMP, .TIF, and .GIF formats. |
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Leading |
Also called line spacing, this refers to the space between lines of text. |
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Raster |
An image composed of points that can vary in quality due to scaling. File examples include .JPG, .BMP, .PSD, and .TIF. |
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Resolution |
For photographs, image resolution is measured in DPI (dots per inch). The higher the DPI, the more clarity and detail an image will have. For example, a good image DPI for digital displays is 72. Common DPI for high resolution photos is 300. |
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Still |
Static graphic to use for those areas that prohibit moving content. |
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Serif |
A serif is the fine line finishing the main strokes of a letter. Typefaces either have serifs or don't (sans serif). |
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Vector |
An image composed of paths that maintains its quality when resized or scaled. Common formats are .EPS and .AI. |
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