Full-color & Graphics
Like full-matrix graphics, color improves reaction time even further. Adding color to graphics makes situations such as AMBER Alerts™ much more effective because pictures can be displayed. Standard Manual on Uniform Traffic Control Devices (MUTCD) traffic symbols can also be perfectly reproduced.
Daktronics DMS generate more than 32,000 colors and last just as long as monochrome LEDs—about 100,000 hours (11 years) at continuous full intensity.
The rendering on the right is an example of how full color can be used convey an interstate system and the drive time; this is just a small sample of what full color Daktronics DMS can do for your drivers.
Graphics
Graphics greatly improve DMS message legibility. A recent University of Rhode Island study found that motorists react 35% faster on average when the text message includes a standard MUTCD graphic symbol. The human brain decodes symbols or icons much more quickly than text. Other benefits of graphics:
- 94% of study subjects preferred graphical DMS to text-only DMS.
- Improves recognition among non-native English speakers.
- Strongly decreases the time older drivers need to comprehend messages.
Examples
The following graphics illustrate the possible types of icons that could be used to convey transportation information. Due to enhanced legibility, full-color DMS have the potential to make your roads safer and your motorists happier.
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Road work
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No hitch hiking
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Stop light
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Road construction
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Contact Daktronics Transportation 888.325.8726 for more information about the possibilities of graphics and full-color DMS technology.