Outdoor Digital Billboard FAQ

Frequently Asked Digital Billboard Questions & Answers

The following are questions customers frequently ask about digital billboards.

Do you have a question that isn't listed? Give us a call at (888) 325-7446 or email outdoor@daktronics.com and we'll do our best to answer your question as soon as possible.

General Questions		Product Questions		Services Questions
What's an average hold time? Do you finance? How can Daktronics billboards ensure I get a high return on investment (ROI)? What are the ongoing costs? What makes Daktronics different from its competitors?		What sizes do you offer? Do you offer a virtual product? What types of pixel technology do you offer? Are digital billboards green and eco friendly? What standards do you comply with? Is your software available online?		How long does an installation take? How do you operate digital billboards? Do you offer dynamic data such as AMBER Alerts™? Do you offer training? How do I obtain permits?

General Questions

1. What's an average hold time? Typically, the average hold time is 6-10 seconds but can be adjusted to meet any local regulations.
   
   
2. Do you finance? Yes, we offer several competitive ways to finance a digital billboard. Contact a Daktronics sales representative for more details.
   
   
3. How can Daktronics billboards ensure I get a high return on investment (ROI)? We include several features in our digital billboards to reduce waste and improve your return on investment.
   
   
4. What are the ongoing digital billboard costs?
   
   
   • Power - Power costs vary greatly by pixel pitch, display size, and local energy rates.
   • Maintenance/Service Agreement - Maintenance costs vary depending on what type of service contract the customer purchases. Daktronics offers maintenance packages that range from parts only to full parts and labor.
   • How many advertisers can be on each display? The number of advertisers that can be shown on each display is virtually limitless, although most customers prefer to have a few advertisers showing their content during any period of the day. However, this really depends on the strategy you've devised for your digital billboard.
     Click for more information on Ad Sales Stategies
   • Content Management - Depending on your business structure, you may have the on-going cost of having third parties create and manage the content for your digital billboard.
     Read More

5. What makes Daktronics different from its competitors?
   
   
   • Financially stable
   • World leader in LED display systems
   • More than 40 years of experience
   • 75,000 displays installed worldwide
   • $25 million in R&D investments in 2010
   • Product Reliability Lab
   • Large Service network
   • Sign Code Department
   • Creative Services
   • Highest quality LEDs

   Find out more on why to choose Daktronics

Digital Billboard Product Questions

1. What sizes do you offer? How much do they weigh? How much power do they use? We offer all standard sizes and can build a billboard to meet your specification. For answers to all of the above questions visit our Sizes & Specs page.
   
   
2. Do you offer a virtual product? No. A virtual, or dynamic, product is one that does not have red, green, and blue LEDs dedicated to each pixel. Instead, the pixels share some LEDs between each other, hence making it a "virtual" product.
   
   
3. What types of pixel technology do you offer? We offer two different pixel types for billboard product, MT and OT, both of which have dedicated red, green, and blue LEDs with each pixel. MT is in a classic delta configuration and OT pixels are in a ground-breaking, staggered, straight line design that offers increased contrast to the display, making images appear extra sharp and crisp.
   
   
4. Are digital billboards green and eco-friendly? Yes. Digital billboards eliminate the paper/vinyl used on traditional billboards, saving fuel as well as materials and harsh chemicals used on each traditional change out. In addition, each generation of digital billboards improves power efficiency. For example, our current digital billboards use half of the power of the first digital billboards we manufactured.
   
   
5. What standards do you comply with? UL and IBC 2006.
   
   
6. Is your software available online? The Visiconn^® display management solution is a rights-based web application so it is accessed online. A display owner, advertiser, etc., can log in to the Visiconn solution and upload new content, a new schedule, or approve content.
   Discover Visiconn

Digital Billboard Service & Support Questions

1. How long does an installation take? We recommend scheduling a day for every digital billboard installation, but the typical installation time ranges from five to seven hours.
   Digital Billboard Services
   
   
2. How do you operate digital billboards? Our digital billboards run content that is uploaded to the display via an Internet connection. Some customers have their own control software while others use our Visiconn display management solution.
   
   
3. Do you offer dynamic data such as AMBER Alerts™? You bet! And much more. Discover how dynamic content can enhance your digital display!
   
   
4. Do you offer training? Yes, we offer both product and control system training.
   
   
5. How do I obtain permits? Our Sign Legislation Department can provide sign ordinance language, draft amendments catered to specific code language or even come and testify at a regulatory meeting to help you gain your digital billboard permit or optimal code language.
   Read more about Sign Legislation